a tart that has missed the target

5 Signs That You’re Missing the Mark on Your Brand Message

Your customer stands with a pen, eager to compensate you for your service. “To whom do I make out the check?” she asks. Right there, you know that your branding strategy has failed. If your in-store customer doesn’t know where she is or whom she is doing business with, how do you expect the consumer at home, online, or in conversation to remember your name? You need a better branding strategy.


5 Signs That Your Brand Message Isn’t Working

The above example is not the only sign that your brand strategy is lacking effectiveness. You don’t even have to be interacting with customers to recognize that something is off. Five signs spell it out for you.

  1. You lag behind the competition. Business is booming in your niche, but you are barely hanging on. Your nearest competitor is doing just fine and shows increased revenues.
  2. Your market share does not grow. Ideally, you should be increasing your market share. If it stagnates, you are just doing business with people who already know you. There is no word-of-mouth advertising, and your marketing falls flat.
  3. Customers do not know what you sell. Sure, they might know one or two products. However, they are unaware of the full breadth of products or services you offer. Some cannot connect your brand to your products.
  4. Social media branding falls flat. Your Facebook page has next to no consumer engagement. The same is true for your Twitter account.
  5. You miss opportunities to raise brand awareness with consumers. When you send out an email without your corporate colors and logo, you miss a valuable opportunity. The same is true for the in-store customer. If this customer does not walk away with something that features your custom imprint, you lose an opportunity to brand like a pro.


Quality Promotional Pens and Similar Products May Be the Answer

The best way to engage your customers is to constantly have your information in front of their eyes. There are plenty of promotional products to choose from, but pens are probably your best bet. They are economical, versatile, and useful. In short, they are something that your customers will like to receive. And, because the prices for customized pens are low, you can hand out multiple pens to the same person.

The best promotional pens will appeal to your target audience. Elegant twist pens have a great hand feel and work well in boardrooms and offices. Highlighters are excellent for in-home use or in the classroom. Find out today which quality promotional pens could be ideally suited for your particular business. Contact our friendly business experts at ad cetera, inc.

Stacked coins next to multiple pens

How to Save Money On Wholesale Promotional Products

Quality promotional pens and other good-quality imprinted products are a line item in your budget. But which items offer the most bang for the buck? When you combine a marketing message with a branding statement, you can save money and get the attention of the consumer.

Who Orders Wholesale Promotional Products?

The most commonly chosen collection of imprinted products consists of pens. Quality logo pens include ballpoints, highlighters, and gift sets. Adapt your selection to the likely group of recipients. Typically, business owners choose these items as promotional giveaways for trade shows, during the holiday season, and when launching new locations or product lines.

Add Pizzazz to Your Message Without Breaking the Bank

Business pens are a great option. Case in point is the iBasset II Stylus Pen. It has a great hand feel, offers plenty of personalization space, and comes in four colors to complement your brand message. When you order 2,500 of these pens, you save 13% off the 300-count price.

But what happens when you do not want to choose a pen? There are additional choices.

  • Aluminum Bottle/Can Opener Key Ring. This promotional item’s functionality makes it the type of product your customers will keep with them. It comes in seven different colors, and there’s a quantity discount offered when ordering.
  • Gulf Breeze Recycled P.E.T. Tote Bag. Eco-friendly bags are ideally suited for a large audience. They come in four colors. The bags are great for shopping, outings to recreational facilities, and for keeping travel items nearby.
  • $100 Bill Stack Squeezies Stress Reliever. Stress balls are a good option. However, did you know that you could differentiate yourself from the competition by using a special shape? This item comes in the form of a rectangle, looks interesting, and displays your corporate details. Enjoy great savings when you buy in bulk.

Marketing Like a Pro

The best promotional pens and other products have one thing in common: your message. Because the details of your company become part of the item, it catches the attention of consumers. Depending on the size of the product, consider adding a tagline alongside your name and contact details. If you are unsure what the best message should be to catch the eye of customers, talk to the experts at ad cetera. We will gladly offer you some insights aimed at your targeted demographic.

happy new year plate surrounded by other new years items and people enjoying champagne in the background

Celebrating the New Year with the Perfect Promotional Gifts

New Year’s Day is a celebration of new beginnings and new opportunities. What better time could there be than the start of a new year to attract fresh attention to your business, house of worship, or civic club? You don’t have to spend a huge chunk of money on advertising to get your group noticed. When you choose from this impressive selection of quality promotional pens, quality logo pens, business pens, and other custom promotional items, you’ll be giving people a tangible, positive reminder of your organization.

A Whole Menu of Exciting Promo Pen Options

These quality promotional pens come in a wide variety of styles, colors, and prices to fit the varying needs and budgets of different customers. You can choose from some of the most popular value options such as:

These pens are nearly always available in a whole host of styles and colors. They’re ideal for including with promotional literature, handing out to customers, or giving away at fairs and community events. Each pen can be custom engraved with your organization’s name, logo, or slogan. Since pens are often used on a daily basis, they can serve as a lasting reminder of the products or services your group provides.

Fun New Year Items for Everyone

A green champagne bottle stress toy

Champagne Bottle Squeezie

Make sure your clients are ready to ring in the new year by popping open a bottle of California Champagne. Customize your own full-color label with your organization’s logo and personalized text so that everyone will remember you as they celebrate this special occasion.

If you want to really stand out from the crowd and leave a lasting impression, consider passing out Champagne Bottle Squeezies at your next trade show or conference. Everyone gets a little stressed during the holiday season, but having this miniature champagne bottle stress reliever on hand will keep a smile on your customers’ faces and your company on their minds.

Your clients will greet the new year in style with a pair of 2018 Black Billboard Sunglasses. These trendy black frames and the fun 2018 design printed right on the lenses will look great on anyone. Don’t worry, though! The vision holes will allow everyone to see your brand name or slogan printed right on the arms of these sunglasses.

Whatever product you decide to purchase to promote your organization, it’s important to order from a trusted provider. ad cetera, inc. offers over 85 combined years of experience in the promotion industry. We know how to help give your brand a much-needed boost to kick off a successful new year. Whatever the occasion, you can search our website for great promotional products to help you celebrate in style while raising awareness of your group or business.

person holding a holiday gift wrapped and decorated with a pinecone

Holiday Gift Giving: Promote Your Business and Spread Holiday Cheer

Happy holidays! It’s time to share a little love and happiness, and we are here to help you with your shopping list. Giving useful gifts like quality promo pens, which display your company’s name and contact information, is a great way to promote your business and spread a little cheer. Plus, promotional products are a great way to encourage free word-of-mouth advertising. Gifts and advertising are our specialty, and we recommend that you spread the holiday spirit this year by giving your clients and employees useful gifts and promotional items that will be used year-round and appreciated by all.

The Best High-Quality Promotional Pens and The Perfect Gifts

T.Macy™ Triple Function Pen

ad cetera T. Macy Triple Function pen

T. Macy Triple Function pen

The number one pen for companies on our gift list is the T.Macy™ triple functioning pen, which you can expect your clients and employees to use over and over again in many different settings. This is an eye-catching piece with the potential to promote questions about your company and to repeatedly generate word-of-mouth advertising and personal recommendations.

The T.Macy™ pen is a 3-in-1 multi-tasker featuring a ballpoint pen that transforms into a stylus for touchscreen devices and a bright LED light that’s push-activated. This pen is available in attractive colors: black and silver, blue and silver, cinnamon red and silver and gunmetal gray and silver. The high-gloss chrome and enamel barrel can be engraved to display your logo, name or custom design in silver to get your promotional message across. This microfiber stylus, useful LED light and black ink pen is the perfect gift for spreading the spirit of the season and will be a treasure that is used year-round. Multiple packaging and engraving options are available.

Textari® Stylus Pen

5 custom business pens in various colors

Textari® Stylus Pen

The Textari® Stylus Pen is a hugely popular choice for the holidays because of the stylus option, writing comfort and the attractive design. The Textari® Stylus pen has shimmering jewel tones set off by striking silver accents and an elegant diamond-etched grip. The Textari® stylus is the perfect tool for use on touchscreen devices, including smartphones, tablets and touchscreen laptops. The stylus pen is available in black and silver, cinnamon red with silver and black, french blue with silver and black, gunmetal gray with silver, and black or green with silver and black.

Vienna™ Pen

custom business pens in various colors

Vienna™ Pen

The Vienna™ ballpoint pen is beautifully styled with a raised rubber grip for writing ease and comes in five eye-catching colors: champagne gold and silver, black and silver, cinnamon red and silver, light blue and silver, and navy blue and silver. This beautiful pen is designed to showcase your company’s name or logo in style and class; the silver engraving matches the silver accents for a striking look on the classic push-action retractable pen. The eye-catching Vienna™ pen is also available with black or blue (default) ink, and for your gift-giving convenience, each pen is individually wrapped in cellophane.

Promote your business with pens and spread holiday cheer as you give gifts that encourage chatter and word-of-mouth advertising. Personalized service is our priority, and we invite you to explore our wide variety of exceptional promotional items, gifts and the best tradeshow giveaways. Visit Ad Cetera Inc.,  or contact us at 732-940-0894, 1-800-940-9165 or sales@adceterapromos.com.

people working on their computers while wrapping gifts

The 5 Best Holiday Gifts to Show Appreciation to Your Customers

The winter holidays are a great time to reconnect with customers and clients. Even if you have not done business with them in a while, take this opportunity to get your name and brand information in front of consumers’ eyes again. Your holiday gift does not have to be ostentatious. In fact, the best holiday gifts are functional and suitable for use year-round.

The Best Holiday Gifts Keep on Giving

Depending on your business, a nice bottle of wine can be an excellent option when sending a gift to attorneys, doctors, or similar service providers. Food is also a good option when you have a close working relationship with the recipients. When sent to an office, a food gift invites sharing, which exposes office staff and others to your brand too.

Of course, the downside of great food and wine gifts is limited shelf life. Once the recipient has enjoyed the product, only your card remains. If you want something that he or she will use year-round, you have numerous options.

A Taste of Wisconsin 

meats, cheese and crackers with a bamboo cutting board and knife

A Taste of Wisconsin

Why not combine a food gift with a durable bamboo chopping board that will be useful year-round? This gift features beef summer sausage, gourmet water crackers, and mild cheddar cheese. A complimentary knife completes the setup. This is a great gift to send to an office.

Holiday Combo Power Bank and Pen

a brown organizer with matching pen and power pack for charging

Holiday Combo Power Bank and Pen

When you need an executive gift, this faux leather portfolio and pen fits the bill. Envision your name and logo embossed on the front. The versatility that the product offers ensures continued use.

Copper Mug

Copper Mug with a bottle of kahlua

Copper Mug

For a gift your customers will use at home, this copper-colored plated stainless steel cup is excellent. Your client may also choose to keep it at the office as a personal mug. It looks elegant and features your corporate information as a colorful counterpoint to the attractive color.

Stainless Steel Ice Cup Set

a drink with stainless steel ice cubes

Stainless Steel Ice Cube Cup Set

For the gift recipient who is more of a drinking glass type, this combination is a good choice. It features stainless steel ice cubes, which are a novelty item. Even so, they are sure to get the attention of the recipient, who will look forward to trying them out. This is another gift he or she may keep at the office or at home for personal use year-round.

Bundle Up Gift Set

blanket and matching travel mug

Bundle Up Gift Set

The combination of a plaid faux lambs’ wool blanket with a stainless steel tumbler is excellent to commemorate a winter holiday. Because this is a practical gift combination, your customer will appreciate using it for years to come.

Finding the Gifts That Are Right for Your Business

At ad cetera, inc., we do more than just sell pens. (Although we do that too.) We routinely work with business owners just like you to help them find the best holiday gifts for their clients. Contact us today to learn more.

Top 5 Best Promo Items for your Dental Practice

You already rely on glossy brochures, expert signage products, and an excellent social media presence to advertise your dental practice. Now, add quality promotional items to boost your overall image perception. By keeping your brand in front of the consumer, you increase the likelihood of having patients make and remember their appointments. They are also more likely to recommend your practice when the information is so readily available. What are your options?

Choose Quality Promotional Items That Stand Out

Everyone else in your niche gives away dental floss and branded toothbrushes. Stand out with products that make a good impression.



white pencil in the shape of a tooth

Tooth Bentcil, Bent #2 Pencil

Bent pencils are fun and functional. The barrel imprint features your information. The tooth shape underscores your brand. Because the eraser is fully functional, this is a great pencil for school, work, and at-home use.

Munch-It™ Clip

a red bag clip shaped like a toothy smile

Munch-It™ Clip

The clip holds together piles of papers, school notes, and coupons. Your patients will keep it handy – along with your information.

Tooth Figure Stress Reliever

tooth shaped standing stress reliever

Tooth Figure Stress Reliever

Not your average stress ball, this item looks great and invites play. It is only 4.25 inches tall, which makes it a great addition to a desk’s decorations.

“It’s Tooth Time” Coloring Book

a dental related coloring book with an alligator on the cover

“It’s Tooth Time” Coloring Book

Become part of a child’s coloring supplies. Your information displays prominently in the lower quarter of the coloring and activities booklet. With 16 pages, there will be a lot to do, which keeps kids busy.

Toothpaste Squ-eeze™

a toothpaste squeezing clip in purple

Toothpaste Squ-eez™

Help patients think of you when they brush their teeth. With the practical tube compression tool, you help get all the toothpaste. Because the product connects directly with patients’ oral hygiene, they are more likely to remember to schedule a checkup.

But Everyone Else Hands Out Branded Toothbrushes; Shouldn’t We Do the Same Thing?

No, you should not. Recalling the name printed on promotional products works because it’s a unique combination. If you take the route that everyone else in your niche takes, you fail to differentiate your brand from others. This does not mean you cannot go with conventional products. An example is promotional pens. There is still plenty of room for customization even in this product line.

Find many more interesting products that would be ideally suited for representing your dental office, supporting name recognition, and fostering brand awareness. Contact ad cetera today to learn more about our quality promotional items.

brown paper wrapped gift with curly red bow

Ideal Holidays for Food-Related Business Gifts

Every office is thrilled to see a gift basket in the break room at certain times of the year. From vendors to customers, gift-giving is a generous way to show your appreciation for a colleague while advertising your business at the same time. Explore some of the top holidays that are ideal for sending food business gifts. Your company’s visibility will skyrocket as a result.


Tuscany™ Thermos & Cups Coffee Set in green

Tuscany™ Thermos & Cups Coffee Set

Christmas and the year-end holidays are the most obvious times for food-related business gifts. As a subtle reminder, pass out chocolate truffles to your vendors and customers. Before they unwrap the treat, your name appears as a casual reminder of your business. These treats are particularly effective as marketing tools because they can be passed around to almost anyone, which opens up your business to a larger audience.

Be the company that wakes up your colleagues with gourmet coffee. Each bag offers a different flavor, and your company information is boldly printed on each side.


sliced turkey breast with a bamboo cutting board

Smoked Turkey Breast with Bamboo Cutting Board

The holidays are just barely beginning when Thanksgiving rolls around. Plan on a gift set sent on Monday before the big feast on Thursday. Try a huge confection box that has a mixture of different items. There are a variety of choices, and an entire office can treat themselves to these chocolates.

Give your colleagues the gift of an early feast with a smoked turkey breast. The delectable meat comes with a cutting board that displays your name. Imprinted promotional products must be distinct in today’s competitive world. This cutting board can be used in a variety of ways after the holiday.

St. Patrick’s Day

chocolate coins and gold bar

Gold Box w/Dollar Coins

The beginning of the year is typically void of any real holidays. Although Valentine’s Day may seem like an obvious choice for food business gifts, try a more unique angle. St. Patrick’s Day is a time for celebration as everyone wears green, tries corned beef and sneaks a drink or two. Make your business stand out with a meat and cheese set. Your logo is on the attractive cutting board, which reminds everyone of your company. The meat and cheese go well with any spirits that are brought in celebration.

Offer the luck of the Irish by handing out chocolate coin bags. The coins look like a bounty of gold while your logo tops each bag’s label section. Enjoy this holiday with imprinted promotional products that solidify your company’s name.

When you’re in need of unique promotional products, Ad Cetera, Inc. is your clear choice for almost any product. From quality promotional pens to customized hats, we have gifts that will keep your name on the tongues of every customer. Being familiar with the marketplace is your ticket to an enhanced profit margin.