Customer enthusiasm is closely related to customer loyalty, but it’s not the same thing. A loyal customer will buy your product over and over. You succeeded in winning over this shopper with the quality of the item. An enthusiastic buyer, however, not only continues to buy your product but also wears imprinted promotional products you may have sold or given away at the point of purchase.
Would the Buyer Recommend Your Product or Business to a Friend?
Many companies leverage the power of social media and email marketing to reach out to buyers after a transaction. They want to know if a customer would recommend them. In the case of a favorable response, the company considers this consumer to be brand-loyal. But, this step does not necessarily spell out economic growth.
For growth to happen, this customer should share positive experiences with others. Moreover, when others see your customer proudly wearing branded gear, using your quality promotional pens, or even giving your promotional products away, this action identifies a personal belief in your business. More than a recommendation, it speaks volumes to the person receiving the item.
Offering Imprinted Promotional Products
A good example is the iTwist stylus pen. Its hourglass shape is stylish, and it features a modern stylus top. This design adds a level of functionality that endears the product to a broader audience. Of course, this is not the only product to choose from. Other pens come in a broad range of sizes, styles, and overall usage options that ensure you can find something that will be perfectly suited for your customers.
Are Quality Promotional Pens Enough?
You could focus your giveaway items on these useful products. They appeal to all demographics. But, we have found that rewarding customer loyalty with progressively high-end products can be a great way of turning these buyers into not just willing but also enthusiastic advertisers and promoters. Great examples of popular imprinted products include hats, mugs, and apparel.