1. Care Packages
There are two things that you want people to do when you give out promo items. First, you obviously want your prospects to keep these items. Second, you want them to use them in a visible way so that overall exposure is optimal. This means that low-cost, low-value goods should be automatically off the table. If people have no way to use the promotional products that you provide or no real need for them, they’ll invariably land in the trash. This is especially true at large events like conventions, where promo products are freely passed out. This is what makes branded care packages or first aid kits such an amazing choice. Although people might not put these goods to use right away, they’ll definitely hang on to them. These pocket-sized packages can include aspirin, bandages, moist towelettes and antibacterial ointment — all with branding details. Care packages send the obvious message of concern for your market and will help keep your business fresh in the minds of consumers for a long time to come.
2. Quality Promotional Pens
Promotional pens are excellent giveaways for conventions for a variety of reasons. People are virtually guaranteed to keep these items, and they’ll use them again and again. Quality pens are among the most preferred items at marketing events given their value, viability and lightweight designs. These items can be dropped into breast pockets, clamped down on clipboards or attached to folders, binders or portfolios. With countless companies passing out paperweights, laptop cases, desk calendars and other large and potentially cumbersome items, promotional pens are all too easy to hold on to.
3. Promo T-Shirts and Hoodies
Few people will sneeze at well-made T-shirts and hoodies, even if these come emblazoned with the logos and contact information of growing brands. In fact, the right hoodie or tee design can actually play a major role in developing your brand personality. Best of all, these are goods that will turn your prospects into walking billboards for your company and at a very nominal cost.
4. Promo Mugs
Much like T-shirts and quality promotional pens, mugs are essential items that are guaranteed to get put to use. When searching for something solid, durable and reliable to hold their coffee each morning, your prospects can pull these out and make warm associations with your brand. Promo mugs can come in standard, ceramic designs, or you can choose options with lids that are travel-ready.
5. Branded Day Planners or Notepads
Branded day planners and notepads are excellent, useful gifts that people will find especially handy as they move from booth to booth, building their networks and collecting information. These are the perfect giveaways to pair with quality promotional pens given that they’ll work seamlessly together. Although these are both promo products that your prospects can use to collect info from other businesses, they’ll provide consumers with a constant reminder of your company at both the conscious and subconscious levels.