The Chinese New Year is fast approaching! Does your business marketing strategy include marketing for the Chinese New Year? If not, you’re missing out on reaching a giant demographic. For instance, did you know there are over 50 million people of Chinese birth or descent living outside of China, in addition to the over 1.3 billion people living in China?
Organically Incorporate Chinese New Year Promotional Items
If your business decides to reach out to the Chinese community by marketing for the Chinese New Year, it’s important to launch a culturally sensitive campaign that goes beyond just handing out some quickly-designed Chinese New Year promotional products. It may seem like an easy strategy to hand out some quality promotional pens with Chinese themed graphics, but Chinese New Year is much more than just a commercial holiday for people in Chinese communities. Instead, it’s a giant, multiweek family celebration full of traditions and cultural significance.
In order to honor your business’s relationship with the Chinese community, be sure to only use Chinese New Year promotional items that are appropriate and relevant to the holiday. For example, if you choose to hand out pens to clients that are branded with a Chinese New Year greeting, make sure the pen’s graphics and message are culturally appropriate, and choose the best promotional pens you can afford. This will demonstrate to your clients that you truly value the significance of Chinese New Year and your business relationship with the Chinese community.
Your marketing strategy should go far beyond simply distributing culturally-sensitive Chinese New Year promotional items, though. A particularly effective strategy involves integrating your brand into existing local celebrations of the Chinese New Year. This type of marketing will allow your business’s branding to become an organic part of the Chinese New Year celebrations in your community, instead of seeming like a disingenuous attempt to simply sell more products or services.
Promote with Celebratory Events
Retailers may want to consider holding a Chinese New Year event in their stores. Having a Chinese New Year celebration in your store shows that you are a part of the community, and it brings the celebration directly to you.
Your business might consider advertising the event by handing out red envelopes with coupons or some other item of value that customers can use in your store during the event. Red envelopes are a particularly effective marketing strategy since envelopes containing money are commonly exchanged between the members of Chinese families. Keeping a bowl of fortune cookies customized with your own unique fortunes near your register is another great way to participate in the festivities while still maintaining your brand.
Regardless of the exact marketing strategy you choose, be sure your brand communicates a genuine expression of care and goodwill to everyone celebrating the Chinese New Year. These qualities are central aspects of the Chinese New Year celebrations in Chinese communities, so any marketing promotion including Chinese New Year themes will be better received by the Chinese community if your message is genuine and heartfelt.
Are you ready to include Chinese New Year celebrations as part of your brand’s marketing strategy? If you are, visit ad cetera, inc to find the best promotional items for your Chinese New Year marketing campaign.