Today’s consumers increasingly prefer products that have a reduced impact on the environment. This preference even extends to eco-friendly promo items that are received for free at conventions or as part of marketing campaigns. Given this demand for biodegradable, recycled, and sustainable items, savvy brand promoters are provided with the opportunity to engage their audience from an unconventional and often-overlooked angle.
Exposing Your Brand to Engage Sustainable Interest
A rising focus on sustainable consuming habits can make it so that the material your eco-friendly promo items are made from becomes more memorable than the item itself. For instance, if your quality promotional pens are made from sustainable materials, people are more likely to associate your brand with sustainable practices, improving your brand perception. Even better are sustainably produced items like the Growables Planter, which is made from spruce wood without using any glue. A planter with your company’s name on it is the perfect way to show customers of your nursery or flower shop that you care about the environment.
What Are the Best Promotional Pens for Leaving a Mark?
The types of promotional pens that leave the most lasting impression on potential clients are those that effectively convey your brand’s story while also fitting in with the potential client’s priorities and values. Items that are clearly labeled as being recycled are more likely to be used frequently and remarked upon, leading to greater retention of your brand and greater likelihood that the item’s user will share your brand with others simply due to your focus on sustainability. Certain eco-friendly promo items like the Promo Write Recycled Notebook are made from recycled materials and come with a sustainably manufactured pen that will leave a lasting impression on customers of your legal office or consulting firm.
Often-Overlooked Avenues to Biodegradable Engagement
Biodegradable promotional items can be utilized for increased brand awareness in a number of surprising ways. For instance, biodegradable dental office promotional items like the Escape Jute Tote Bag don’t only serve as reminders to come back in for a checkup or further dental work; they also serve as a way to expose your brand to anyone who sees these items at the home or workplace of one of your patients. Using biodegradable promotional items as dental office freebies is a great way to conform to the value judgments of your existing patients while also anticipating the values that potential new clients hold dear.
Any brand can use the end of the old year and the coming of spring to their advantage by using new year promotional items at conventions, through the mail, or at the workplace. Many potential clients look forward to the new year as an opportunity to start fresh and leave behind the habits of the past in order to start something new. This forward-looking mindset is the perfect mentality with which to associate biodegradable promotional items.
Promote Your Priorities with Precision
Nobody likes wasteful merchandise, so choosing environmentally friendly products representing your business shows clients and customers that you’re thoughtful about your branding and business. Whether you’re leaning toward biodegradable products meant to be used for a short (but impactful) time or items made of high-quality recycled materials or designed with an eye to sustainability, we provide a variety of dependable and fun choices.
Many brands opt to work with ad cetera, inc due to the quality of the promotional products that we offer and the plenitude of recycled, biodegradable, and sustainable options that populate our catalog. Take a look at our wide array of personalizable promotional items to get an idea of what ad cetera, inc can do for your brand.