Crossing the Finish Line: The Best Promotional Items for Your Walk or Run

The signs are clear: blocked roads on a Saturday morning, a stream of happy individuals or enthusiastic families with paper numbers taped to their backs and cheering onlookers. As the weather warms up, businesses and organizations around the country will begin sponsoring their annual fundraising walks, runs and races.

If you are planning such an event, be sure to stock up on fun, inexpensive giveaways so that all your participants remember the special day regardless of where they finish.


Keep Them Hydrated

multiple water bottles in vary colors

16 Oz. Comfort Grip Flex Water Bottle

Popular giveaways for a walk or a run include items that encourage your participants to stay hydrated. Flip-top water bottles and comfort grip water bottles both make great giveaways at the beginning or end of the race. Koozies and insulators are also a popular choice.


Keep Them Fed

A power bar in a customizable wrapper

PowerBar® with Overwrap

Consuming a big meal right before exercising is generally not recommended, but everyone needs to be sure they have the energy to cross the finish line. While participants are busy completing their paperwork and getting their numbers in the morning, you can provide a small reminder of your business with a customized energy bar or other healthy snack. Individual packs of trail mix are a great option that are sure to provide an infusion of protein before or after the event.


Provide Pocket Reminders With the Best Promotional Pen


ad cetera Macaw™ Pen color pen

Macaw™ Pen

Small items that are always needed like quality promotional pens make affordable, easy-to-distribute gifts when you’re looking for something that can satisfy hundreds of participants. They are not bulky to transport, and they are easy to hand out. For your business or organization, they are easy to personalize with a logo or reminder of the big race day.


Help Them Clean Up

Customized rally towels in various colors

11″x18″ Rally Towel

Rally towels provide a fun, practical way to advertise at these types of events. If your budget allows, you can give these colorful giveaways to onlookers who can wave them from the sidelines of the race to cheer on their favorite walker or runner. Participants are always thankful for a towel to mop up the sweat on a hot day. These washable towels can be a useful addition around the home as well as a reminder of the special event.


Give Racers Totes to Stay Organized

Custom tote bags with a front pocket in various colors

Non-Woven Shopper’s Pocket Tote Bag

It’s amazing how many things can quickly accumulate for participants on race day. Extra clothes, water bottles, paperwork, maps, towels and snacks can be tough to keep together. Consider providing tote bags as a participant giveaway to help racers gather their swag more easily at the end of the day. You can encourage reuse of the totes on shopping days to make an ongoing contribution to environmental sustainability as well.

Planning an annual walk or run event can be a lot of work. The details of signing up participants, coordinating with city officials, planning the route and managing race-day logistics are often a full-time job for someone in your organization. Make the promotional giveaway component a little easier by contacting ad cetera, inc to help. We can provide ideas and customization of everything from water bottles to the best promotional pens for your special event.


What’s your favorite special event swag?


  1. I enjoy receiving water bottles when it comes to promotional items. I like promotional items that can be used not only for the current event, but for other activities as well. A nice water bottle can be used for years to come.

    Liked by 1 person


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