Pens vs. Business Cards: Why Promotional Gifts Are Better at Boosting Your Customer Base

Business cards have long been the go-to tool for sharing contact information with current and potential clients. Business cards are compact and easy to distribute, but they lack the punch of personalized promotional gifts. Consider how top-quality promotional products can help you connect with your customers, clients, and peers in a way that business cards can’t.

Promotional Products Offer Greater Visibility

Business cards have limited reach and offer less visibility than quality promotional items. Traditional 3-1/2 x 2-inch business cards tend to pass casually from one pocket to another, where they sit unnoticed. You might spend considerable time and effort designing the perfect business card, nitpicking about layout, fussing over card stock quality, and obsessing about print colors. In the end, however, many potential business associates will shove your card — along with many others — to the back of a desk drawer. Your company’s message will be forgotten. In contrast, visually appealing promotional items with your personalized logo and business contact information can thrust your company into full view. A personalized hand spinnersports bottle, or mouse pad will earn you the positive, repeated attention that business cards don’t.

Promotional Gifts Create Positive Associations

Business cards are standard, impersonal, and predictable. In contrast, promotional items leave a unique and positive impression on clients, customers, and business associates. Imagine yourself at your next major conference or trade show. Picture yourself handing a future customer a personalized memo clip or sun visor instead of a traditional business card. Chances are, he’ll appreciate being gifted with something concrete and functional. That appreciation will foster positive, long-lasting feelings toward you and your brand.

Quality Promotional Items Are Constant Reminders

As mentioned in a previous blog, “5 Ways a Small Business Can Effectively Use Promotional Items at a Convention,” promotional gifts are constant reminders that your business is out there doing great things. A business card gets stashed away in a wallet or purse pocket, but stainless steel travel tumblerssoft touch stylus pensdesk diaries, and drawstring sports bags are all functional items that can be put to use every day. That translates into increased name recognition, more buzz about your business, and, ultimately, new clients who are fired up about your product.

The staff at ad cetera, inc. are masters at choosing the right promotional product for any and every business. If you’ve decided to ramp up your promotional efforts, start by thinking out of the box. Move beyond the standard business card model, which has questionable promotional power. Opt, instead, for top quality promotional items that get your name out there. Contact ad cetera, inc. today to discuss your company’s profile. One of our friendly service representatives will help you find the promotional item that best meets your needs.

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