When it’s time to invest in quality promotional items, you are probably looking for ways to capitalize on an upcoming event, trade show or conference. Before you spend your precious budget dollars, be aware of common branding mistakes that can occur when you’re looking for corporate giveaway items.
Mistake #1: Selecting the Wrong Item
In today’s competitive marketplace, you want to make sure all aspects of your marketing are buttoned up from strategy through execution. This means that you should select quality promotional items that fit well with your brand and company image. For example, a branded screwdriver might work great for a repair company but not so well for a law firm.
Promotional suppliers have a wealth of creative giveaways for just about any sort of business or organization. You can purchase anything from quality promotional pens to tote bags to customized food packaging. Doing a little research can help you find a creative way to share your brand with your key audiences.
In addition, the right promotional company can help you select not only the best items but also help you with messaging, branding and image management suggestions. You’ll also want to incorporate your call to action, if possible, in your promotional product. Perhaps your item can invite a phone call or a visit to your website.
Mistake #2: Selecting Useless Giveaways
In the age of environmentally conscious consumers, you’ll want to be sure you’re not giving away items that will just take a detour to the landfill. Select quality promotional giveaways that can be useful to your key audience. Items like pens, drink koozies or candy are always appreciated and used.
Another idea would be to ask your customers, shareholders or other partners what types of items they would like to receive. They may have great ideas that you haven’t thought of yet or help point you in a fresh direction.
Mistake #3: Selecting the Cheapest Products
Although all companies are trying to be cost conscious, you want to be careful not to select cheap items that will fail to work or break immediately. That not only conveys a negative impression of your company but also means that your item is not around for very long to do its promotional job.
Select quality promotional items that will work well, convey a positive impression, and float around for a long time reinforcing your brand and your message to a wide variety of audiences. Ideally, the promotional item you select can be re-gifted or passed along to others.
Consider items such as custom calendars, which could be used for an entire year, reinforcing your brand and your message day after day. Each time your customer glances at it to check an appointment, your brand will be front and center. Your phone number and contact information are also constantly available.
Finally, be sure to plan ahead so you can get the best bang for your buck. Give yourself time to ask around, browse through our other blog postings about promotional items, and order some sample items to see what they look like. Spend some time thinking about your branding, how you will distribute the items and what shelf life they will have. Pre-planning always pays off and gives you an overall better result in the end.
Once you’ve sharpened your brand, selected a well-fitting item, and choose quality promotional giveaways from Ad Cetera, you’ll be ready to make a big impression at your upcoming event, conference or trade show.