a white dental office with chair and dental instruments

10 Simple Ways to Make Your Dental Patients Feel More at Ease

Although regular dental check-ups are part of life’s routine for most people, a certain segment of the population tries to avoid the dentist like the plague. According to WebMD, between 9 percent and 20 percent of Americans do not go to the dentist due to anxiety and fear. These individuals may be unable to sleep before a dentist appointment, have escalating fear as an appointment approaches, or be unable to breathe when a dental exam begins.

It can be easy to brush off this fear if you are not the one experiencing it; however, for dental offices, this can be a real challenge. Thankfully, there are many small ways that you can help your more anxious patients relax and feel less frightened during a dental exam including providing a comfortable waiting area, building rapport with dental promotional items, and giving them some control of the situation.

Here are some simple ways to make your patients feel more at ease when they visit your dental practice.


1. Create a Comfortable, Cozy Environment

Let’s face it. We are all beings who heavily rely on our senses. What we see, hear, smell and feel can make a significant difference in our overall comfort level in any particular place. Use this fact to help create a comfortable office environment.

Start by creating a warm and inviting atmosphere in your dental office. If you are opening a new office or redecorating, select warm, calm colors. According to Martha Stewart, a creamy white, mustard yellow or earthy green can be relaxing color choices. Choose decor, furniture, and artwork that exudes peaceful and relaxing images.

Be sure that the temperature of your office is comfortable, neither too warm or too cool. Most people find that an indoor temperature between 70 and 80 degrees Fahrenheit with a relative humidity between 30 percent and 70 percent is most comfortable. Depending on your locale, you may consider a humidifier or a dehumidifier at certain times of the year.

According to the National Association of Holistic Aromatherapy, aromatherapy can help reduce anxiety, stress, fear, and panic in dental offices by inducing relaxation. Essential oils can be used in a diffuser or in potpourri. Oils that are especially calming including tangerine, orange, blue tansy, ylang-ylang, and patchouli.

Some dental offices will provide free WiFi so that patients can connect while they are waiting and perhaps take their minds off their anxiety. Many play relaxing music or even offer television or movie selections during dental procedures. If a patient can select music or a program that would be helpful to them, all the better.

Small items such as neck support pillows or dental promotional items during the actual procedure can also improve the patient’s experience.


A dental team exams an xray

2. Train Your Team to Be Attuned

When you think about learning a job, you typically think about duties. For dental assistants and office staff, this may include things like how to manage paper or electronic files, how to schedule or change appointments, when to distribute dental promotional items and where instruments and supplies are kept.

In addition, general standards of reasonable customer service are also taught. This might include how to answer the phone or welcome a patient to the practice or how to deal with an unhappy customer, miscommunication or error. You may learn what discounts, additional services or dental promotional products can be offered to appease a discontented patient.

However, you may overlook the importance of training your staff in how to deal with anxious or fearful patients appropriately. These skills may come naturally to some but be quite foreign to others. Here are some tips to emphasize with your dental assistants and office staff:

  • View patients as human beings. In some cases, it can help to encourage your staff to think of each person as someone they know. Have them consider how they would treat a relative, friend or neighbor if they came in as a patient.
  • Be attentive. Teach your staff to watch body language and facial expression in addition to listening carefully to each patient. In many cases, you can tell if people are nervous or anxious by the way they carry themselves.
  • Trust your instincts. If your staff suspects that someone is fearful, they should learn to trust those feelings. This can be an excellent key to alert the dentist, offer comforting items, or provide dental promotional products to the patient. Even if instincts are wrong, the caring response of your team can be a positive experience for the patient nonetheless.
  • Listen to past issues. In many cases, dental anxiety occurs when a patient has a negative previous experience. Perhaps a dental experience resulted in a great deal of pain or the patient felt misunderstood or not cared about with a previous health provider. Listen to past experiences with empathy and understand; this alone can often help reassure your patient.


3. Open Ongoing Lines of Communication

Like many other things in life, communication is key. If you can develop a positive and open line of communication with your patient from the beginning, you will be a trusted professional who listens and helps for years to come. Invest the time in creating and nurturing a relationship with each patient. Although all patients will appreciate the care, those who are particularly anxious may learn to relax more readily. Here are some ideas to do just that:

  • Schedule a pre-treatment appointment. Use this time to clearly explain the procedure as well as the benefits to the patient’s dental health. This talk-time will help acclimate an anxious patient to you and your office.
  • Listen carefully. Encourage your patient to ask questions and express concerns. Sometimes simply sharing fears can help alleviate them. Do your best to explain details and provide explanations and clarity to help your patient feel at ease.
  • Offer solutions. If your office has different options that can help allay fears, offer those possible solutions. Perhaps laughing gas can be offered for particular procedures, or you may be able to provide movie or music options to help take an anxious patient’s mind off of the procedures for a time being.


4. Reconsider Your Office Lighting

Because fluorescent light bulbs do not use heat to produce light, they are very energy efficient. As a result, many government entities require fluorescent lighting in commercial spaces, and many dental offices use this lighting throughout their office. Unfortunately, fluorescent lighting produces a green light that produces a dead appearance of human skin in addition to a warehouse-like atmosphere. Although subtle, such lighting can contribute to fear and anxiety for sensitive patients. Alternative light options, particularly in the areas where patients will be spending the most time, may be worth the investment. Here are some options:

  • Warm fluorescent bulbs have recently hit the market. The best of these are close to natural sunlight; however, they can be significantly more expensive than standard fluorescent light bulbs.
  • Incandescent lights are typically found in homes, and as a result, can be used in the waiting room to communicate a warm, comfortable feeling for patients. This lighting can remind them of home and the comfort associated with it.
  • Halogen lighting is also a good warm lighting choice for reception areas.
  • Balanced lighting can be achieved in treatment areas by looking at a variety of factors including natural sunlight, tinted windows, artificial lighting sources, and the colors and reflectivity of surrounding walls, floors and furniture.


a boy receives a dental exam

5. Give Patients Some Control

According to Healthy Place, a consumer mental health site, a lack of control contributes to most instances of anxiety and fear. In many cases, anxious individuals play the “what-if” game and conjugate many possible scary situations that could happen and, as a result, increase their own anxiety.

When it comes to dental anxiety and fear, a lack of control also plays into the equation. Patients who delay going to the dentist can wonder what the dentist will find, if they will be trapped in the dental chair, or if the procedures will be painful or frightening.

Your job is to turn as much control back over to your anxious patients as possible. Here are some ways to offer control and hopefully ease anxiety:

  • Provide distraction choices. Whether it be in the waiting area or during a procedure itself, if you can provide free WiFi or offer music or movie selections, you can give your patients control over part of their environment. Even allowing them to choose between different dental promotional products can give them a feeling of control.
  • Offer treatment options. If there are different options for a particular treatment, present all of them with pros and cons of each. For instance, you may be able to offer different types of anesthesia or divide the procedure into multiple shorter appointments over time.
  • Decide on a stop signal. When patients are lying back in dental chairs with instruments in their mouths, it’s difficult to communicate pain, discomfort or fear. Determine a signal for your patients to use if they need you to stop in the middle of a procedure. It may be as simple as raising a hand to indicate they need a break or have a question.

6. Upgrade X-Ray Procedures

Although dental x-rays are an expected part of preventative care, they can contribute to some patients’ anxiety levels. The good news is that technology has made dental x-rays easier, safer and more efficient than ever. If it’s time to invest in your dental practice, consider swapping conventional dental x-ray equipment for digital x-ray options. Here are some benefits of upgrading:

  • Reduce radiation exposure. Although dental x-rays, in general, have a low level of radiation, it never hurts to reduce the levels of exposure to both your patients and staff even further if possible. Digital equipment can maintain a quality image with between 60 percent and 80 percent less exposure.
  • Speed up results. It only takes a few seconds after taking a digital x-ray to obtain high-quality images, which means patients can get results more quickly and efficiently.
  • Improve clarity. Digital technology allows dentists to see clearer, larger images, which means more details can be spotted earlier. This can lead to less invasive procedures and a reduction in dental problems in the long run.
  • Be gentler on the environment. By switching to digital images, you can eliminate the chemicals and silver halide waste that is typically associated with traditional x-ray film and developing procedures.

Selecting the right kind of x-ray as well as the appropriate frequency is also important. Here are typical dental x-ray options and what they are used to best view and diagnose:

  • Periapical x-rays provide a view of the whole tooth from crown to the bone. This is a very complete x-ray to help you pinpoint exactly what may be the problem.
  • Bite-wing x-rays are perhaps the most common and show how teeth touch one another. By providing a visual of both upper and lower teeth and their relationship, a dentist can determine if decay is occurring.
  • Panoramic x-rays take a picture of a patient’s entire jaw, nasal, joints and sinus area as well as all the teeth. These x-rays are not needed very frequently and are often used when patients require orthodontic treatment or dental implants.
  • Occlusal x-rays provide a view of the mouth floor as well as the patient’s bite. These are typically used to monitor children’s transition from baby to adult teeth.


a modern dental chair in a dental office

7. Offer Relaxation Exercises

Relaxation exercises and techniques can be an excellent adjunct to other means of calming down patients who may be anxious about a dental visit. Although they can be helpful, they are most effective when patients practice them as part of their daily routine and not just during a dental procedure. As a result, you may want to offer a course or referral for relaxation training for your longer-term anxious patients as part of their overall wellness program.

If you have an opportunity to conduct a pre-treatment appointment, this is also a good time to suggest relaxation exercises. You can offer a one-page summary of exercises, a referral to a website, or a suggestion to attend a community class on relaxation. Here are some easy exercises that your patients can practice:

  • Square breathing. This technique involves taking a slow breath for a count of three seconds, a pause for three seconds, a slow exhale for three seconds and another three-second pause. By intentionally slowing down your breathing, you reduce the chances of escalating into a panic attack.
  • Belly breathing. This technique is similar to the one above. Begin by forcing all the air out of your lungs and pausing. When you inhale, push your belly out and hold your breath until it becomes slightly uncomfortable. Exhale by sucking your belly in. Experts suggest practice this technique one minute every waking hour.
  • Muscle relaxation. By focusing on one set of muscles at a time, you can tense and release tension throughout your body. Lie down and start at your feet. Tense the muscles in your feet for a few seconds and then focus on releasing and relaxing that area. Slowly move up your body.

8. Understand and Adjust Your Body Language

Body language is one of those things that can make a big difference when interacting with patients. It’s also something that you typically overlook in your own behavior. The first step to improving your body language comes with awareness. Understanding positive body language and what you can do to improve your own can make a big difference for anxious patients:

  • Be confident. If your patients are anxious, you need to exude confidence in your interactions with them. Stand up straight and make all your gestures deliberate. If you and your staff appear confident, your patients will have more confidence that you know what you are doing and are competent in dental procedures.
  • Smile naturally. Most people can detect fake smiles and will feel uncomfortable if you are not being genuine. Work on positive, real relationships with your patients and your body language should follow more naturally.
  • Maintain eye contact. Looking anxious patients directly in the eyes can help them feel more connected and heard by you. Be sure to listen attentively and address their concerns with not only your voice but also with your face and body language.
  • Watch unnecessary reactions. Try to control worried looks or furrowed brows during a dental exam or procedure. Patients can detect problems by watching your facial expressions, and it may increase their anxiety.


9. Build Long-Term Rapport

There’s nothing like establishing a trusted doctor-patient relationship to maintain long-term customers and reduce overall patient anxiety. Treat your patients like family and friends. If you genuinely care about your patients, they will sense that and return for future treatments. Eventually, they may lessen or overcome their dental anxiety altogether. Here are some ideas to build ongoing rapport:

  • Remember names. Train your staff to remember the names of your patients. Address them by name when they come in for their appointment, and use their name throughout their appointment.
  • Recall life details. Although you don’t want to pry into the personal lives of your patients, many people will enjoy sharing important things about their lives. You could incorporate notes in your patient files or database and ask about children, a recent vacation or a new job. Being able to remember these details help you connect with patients and communicate that they are important people.
  • Offer dental promotional products. Everyone loves freebies, and there are many items that are available for dental offices to obtain inexpensively and give away. Many useful dental promotional products can be tailored to not only carry your practice logo and contact information but can help encourage good dental hygiene practice as well. Here are some ideas:
    • Toothbrushes imprinted with your dental practice will encourage daily dental care after your patients leave their appointment.
    • Dental floss keychains can come in handy, especially for patients who frequently eat on the run.
    • Dental travel kits can make great giveaways for patients who may travel often on business or pleasure.
    • Children’s activity books can help distract anxious younger patients and provide some relief for accompanying caregivers.
    • For something out of the ordinary, consider passing out dental stress reliever toys.

10. Solicit Feedback and Incorporate Improvements

It’s always important to continuously improve, and one great way of finding more ideas on how to do that is to ask your patients. With today’s technology, it’s easy to set up anonymous, verified surveys that can be sent after each patient visit. You can request that patients rate various aspects of your service. Be sure to leave a spot for comments and suggestions for improvement.

In addition, you can also ask for a personal evaluation so that you can improve treatment for each particular patient. For example, you can create a set of statements and ask patients to rate their experience on a scale from one to five with one being not true and five being completely true. Statements could include:

  1. I was relaxed during the dental treatment
  2. I was nervous during the dental treatment
  3. I was frightened during the dental treatment

Depending on responses, you can get an idea of how much intervention or reassurance is needed for this particular patient on an ongoing basis.

Be sure you review the feedback and make changes in your office accordingly. It may be helpful to even communicate changes that have resulted from patient feedback so that they know their voices are being heard.

Dental anxiety and fear are real issues for nearly one-fifth of all people. By addressing these concerns for your patients, you will be building a positive, supportive and well-loved dental practice in your community. Simple things like ensuring that your office is comfortable, turning over some aspects of control to your patients, offering quality dental promotional products, and providing staff with training on how to understand and care for these patients are easy steps to take to help this group of patients feel more comfortable and get the dental care they need to stay healthy.

Drive Into Summer with Great Automotive Promotional Items

The family road trip may be one of the quintessential aspects of summer vacation. It’s a great time to take a break from the stresses of daily life and spend some quality time with family and friends. Why not keep your company or organization top of mind by providing fun and useful automotive promotional items? They make great stowaway marketing messages.


Keep Things Cool

There’s nothing more sweltering than getting into a vehicle that’s been sitting out in the sun all day. Help your clients turn down the temperature a bit with windshield shade that can block out those direct rays while promoting your company logo. Check out the collapsible varieties as well, which come with an imprinted carrying case.


Get Things Started

If you’re looking for handy yet inexpensive automotive promotional items, take a look at the wide array of imprintable keychains. Choose from a simple keychain with an LED light, a keychain with multi-tools or even a keychain with a built-in measuring tape.


Increase Preparedness

Although most people probably have a packing list for vacation gear and clothing, you can never be too prepared on a long road trip. Help out your company’s stakeholders by providing and handy first-aid kit for unexpected minor injuries or a vehicle escape tool for an unlikely but potentially major incident.


Stock Some Tools

All cars should have a few small tools and items for minor repairs while on the road. Help your clients out by providing automotive promotional items including a quick-read tire gauge that can identify low air pressure, a flexible flashlight that can help you see those nooks and crannies under the hood or a heavy-duty ice scraper, perfect for those cold winter days later in the year.


Make Things Accessible

Items and gadgets seem to continue to pile up these days, and many of them are convenient or important to have on those long road trips. Help provide holders and clips to make those small but critical items easy to reach and access during the summer drive. Provide an easy-to-access cell phone stand that can fasten securely to your vehicle or a handy sunglass clip to keep those all-important shades within reach for those sunshiny moments on the road.


Keep It Comfortable

Although certain items are more for creature comfort than safety or utility, they are often appreciated just as much. Consider imprinting your company logo or brand on a vehicle vent air freshener. These are a little different than the vehicle fresheners that hang from your rearview mirror. The ones that clip onto your vents provide a refreshing scent when you have your air conditioner, vent or heat blowing. Another idea for an inexpensive creature comfort is a moisture absorbing coaster. These can be custom-made to reflect your organization and fit in standard auto cup holders to wick away condensation on your ice-cold beverages.


Automotive Promotional Items Just One of Many Solutions

If you’re in charge of providing giveaways for a conference, trade show or another large-scale corporate event, be sure to check out ad cetera, inc. We provide quality promotional items at affordable prices that can be customized with your company logo, brand, slogan or message. We provide a wide range of auto promotional items as well as fun items for summer activities and many other ideas as well. Keep your company top of mind while providing your prospects, clients and other stakeholders with fun, interesting, helpful and handy items to enhance their summer travel.

an office test with computer, mug and keyboard

Build Brand Loyalty With Quality Promotional Items

In a survey of consumers, 90% reported that getting high-quality promotional items increases their sense of loyalty to the brand. The value-added gift makes the consumer feel like the retailer cares about him or her. Of people who get a free gift, 80% report that they share the experience with their friends in-person, and 65% share their experience online. This means that for each of your promotional giveaways, the word-of-mouth marketing will have a wide reach.

Develop Positive Consumer Associations With Quality Promotional Giveaways

When you offer high-quality promotional items such as a 20-ounce Himalayan tumbler, consumers will have positive associations with your brand. Each time a person uses the tumbler to quench his or her thirst or uses the grocery tote at the supermarket, they will see your name and associate your brand with usefulness, satisfaction, and value. When the person uses those items, other people will also see your company name and logo, adding to the value that you get from the giveaway.


Enhance Future Customer Loyalty

People remember the positive feelings that they have about companies. When a person is in need of a product or service that your company offers, he or she is more likely to choose you if you have provided the consumer with a free gift. Your company’s name will be top in the recognition list when you give away high-utility items such as the New Era Adjustable Caps with your company’s logo. These high-quality promotional items also do an excellent job of building retention rates with customers who have already purchased from you.


Expand Your Reach With Products That Make People Happy

Consumer loyalty will also grow when you give away pleasurable items such as custom sugar cookies topped with chocolate or M&Ms in a small glass jar with your company name etched onto it. The person who receives the small glass candy jar is likely to put it in a prominent spot where people will see it. When the iconic M&Ms run out, the person will refill it. Few people can resist a candy jar, and this type of delicious gift will keep on giving in your marketing campaign.


Demonstrate Your Commitment to the Future

Giving away promotional items that last demonstrates your commitment to the future. Not only do eco-friendly promo items such as the Traveler 15-ounce Auto Tumbler get used on a routine basis, but they also save your customers money. The tumblers will go everywhere your customer goes, getting noticed by a lot of people. Reusable items like this also help your customers to be more environmentally friendly. You could even point out how the tumbler would save the customer money over the cost of buying coffee at a pricey coffeehouse every day. Not only are you demonstrating your commitment to delivering quality products and services now and in the future to the customer, but you are also demonstrating a commitment to the future of the world. Customers will recognize this and reward you through future business transactions. In this blog, we offer additional eco-friendly products that are ideal as free giveaways.

High-quality promotional items help you stand out from the competition. They show that you are paying attention to your customers and that you care about providing high-quality and useful products and services that will enhance their lives. Your efforts will be associated with positive associations that inspire an increased level of brand loyalty. Check out more of the best promo items at Ad Cetera, Inc.

Pineapple wearing sunglasses on the sandy beach

Five Hot Promotional Giveaway Items for Summer Travelers


It’s that time of year again when the days are long and the nights are short. In most parts of our country, the weather ranges from mildly pleasant to scorching hot. It’s more likely that when your business clients are traveling, they will tag on an extra few vacation days to enjoy their destination. Take the opportunity to provide them with corporate giveaway items that can not only contribute to their summer trips but serve as a memorable reminder of you and your company.


Corporate Giveaway Item Keeps Clients Hydrated

In the heat of the summer, there’s probably nothing quite as important as staying hydrated. Whether you’re on the go running from one meeting to another or taking a break to enjoy some relaxation by the pool, you’ll want to make sure drinks are nearby.

Provide a customized insulated can holder with your corporate logo to help keep your clients thinking of you while they are keeping their fluids up.


Quality Promotional Items Increase Exposure

If you have the budget, consider going with something a little higher end that may be used frequently throughout the summer. The pelican cooler is extremely durable and can keep food cold for up to three days.

When your clients are traveling for business or pleasure, a promotional item such as a heavy-duty cooler can become a lifesaver. They will not only be reminded of your organization but they will become a walking advertisement for wherever they may be going, summer day after summer day.


Keep the Sun at Bay with Corporate Giveaway Item

While everyone enjoys time in the sun, it can become hard on the eyes and the face after some time. Providing summer caps or sun visors can be a great way for your organization to help.

Hats and visors are some of those things that you can never have too many of. They are relatively inexpensive and are often left at friends’ homes, in cars or at other public places. Your unique corporate message can be seen by many people who are out enjoying the summer weather.


Help Protect Eyes, Skin, and Lips

It’s tempting to stay out in the warm weather for a little too long at times. Providing your business clients with items they can use while they are traveling in the heat of the summer will be much appreciated.

Simple, inexpensive and extremely useful corporate giveaway items are lip balm and customized sunglasses. It’s easy to print your logo, slogan, company name or special event on these items to serve as a reminder of your business or organization.

A great travel accessory is the no-burn outdoor sun protection kit. It’s small and compact, making it easy to carry on business or pleasure trips.


Specialty Items Make Great Conversation Starters

When you’re selecting summer promotional items, you may also want to go for something more unique that can be great conversation starters for your clients while they are on the go.

Consider investing in golf umbrellas or this folding travel umbrella that’s great for not only blocking the sun but on those rainy days as well. This unique cooling towel is 20 degrees lower than the outdoor temperature once you wet and shake it to activate.

For more great ideas to help you find the perfect corporate giveaway items, browse through the offerings at Ad Cetera, Inc. This promotional item website offers a myriad of items that can be customized and ordered in just about any quantity to help you promote your business or organization.

a hand holds a credit card over a laptop

Quality Promotional Items to Help Avoid These Top Three Branding Mistakes

When it’s time to invest in quality promotional items, you are probably looking for ways to capitalize on an upcoming event, trade show or conference. Before you spend your precious budget dollars, be aware of common branding mistakes that can occur when you’re looking for corporate giveaway items.


Mistake #1: Selecting the Wrong Item

In today’s competitive marketplace, you want to make sure all aspects of your marketing are buttoned up from strategy through execution. This means that you should select quality promotional items that fit well with your brand and company image. For example, a branded screwdriver might work great for a repair company but not so well for a law firm.

Promotional suppliers have a wealth of creative giveaways for just about any sort of business or organization. You can purchase anything from quality promotional pens to tote bags to customized food packaging. Doing a little research can help you find a creative way to share your brand with your key audiences.

In addition, the right promotional company can help you select not only the best items but also help you with messaging, branding and image management suggestions. You’ll also want to incorporate your call to action, if possible, in your promotional product. Perhaps your item can invite a phone call or a visit to your website.


Mistake #2: Selecting Useless Giveaways

In the age of environmentally conscious consumers, you’ll want to be sure you’re not giving away items that will just take a detour to the landfill. Select quality promotional giveaways that can be useful to your key audience. Items like pens, drink koozies or candy are always appreciated and used.

Another idea would be to ask your customers, shareholders or other partners what types of items they would like to receive. They may have great ideas that you haven’t thought of yet or help point you in a fresh direction.


Mistake #3: Selecting the Cheapest Products

Although all companies are trying to be cost conscious, you want to be careful not to select cheap items that will fail to work or break immediately. That not only conveys a negative impression of your company but also means that your item is not around for very long to do its promotional job.

Select quality promotional items that will work well, convey a positive impression, and float around for a long time reinforcing your brand and your message to a wide variety of audiences. Ideally, the promotional item you select can be re-gifted or passed along to others.

Consider items such as custom calendars, which could be used for an entire year, reinforcing your brand and your message day after day. Each time your customer glances at it to check an appointment, your brand will be front and center. Your phone number and contact information are also constantly available.

Finally, be sure to plan ahead so you can get the best bang for your buck. Give yourself time to ask around, browse through our other blog postings about promotional items, and order some sample items to see what they look like. Spend some time thinking about your branding, how you will distribute the items and what shelf life they will have. Pre-planning always pays off and gives you an overall better result in the end.

Once you’ve sharpened your brand, selected a well-fitting item, and choose quality promotional giveaways from Ad Cetera, you’ll be ready to make a big impression at your upcoming event, conference or trade show.

a businessman holding a blank business card

Pens vs. Business Cards: Why Promotional Gifts Are Better at Boosting Your Customer Base

Business cards have long been the go-to tool for sharing contact information with current and potential clients. Business cards are compact and easy to distribute, but they lack the punch of personalized promotional gifts. Consider how top-quality promotional products can help you connect with your customers, clients, and peers in a way that business cards can’t.

Promotional Products Offer Greater Visibility

Business cards have limited reach and offer less visibility than quality promotional items. Traditional 3-1/2 x 2-inch business cards tend to pass casually from one pocket to another, where they sit unnoticed. You might spend considerable time and effort designing the perfect business card, nitpicking about layout, fussing over card stock quality, and obsessing about print colors. In the end, however, many potential business associates will shove your card — along with many others — to the back of a desk drawer. Your company’s message will be forgotten. In contrast, visually appealing promotional items with your personalized logo and business contact information can thrust your company into full view. A personalized hand spinnersports bottle, or mouse pad will earn you the positive, repeated attention that business cards don’t.

Promotional Gifts Create Positive Associations

Business cards are standard, impersonal, and predictable. In contrast, promotional items leave a unique and positive impression on clients, customers, and business associates. Imagine yourself at your next major conference or trade show. Picture yourself handing a future customer a personalized memo clip or sun visor instead of a traditional business card. Chances are, he’ll appreciate being gifted with something concrete and functional. That appreciation will foster positive, long-lasting feelings toward you and your brand.

Quality Promotional Items Are Constant Reminders

As mentioned in a previous blog, “5 Ways a Small Business Can Effectively Use Promotional Items at a Convention,” promotional gifts are constant reminders that your business is out there doing great things. A business card gets stashed away in a wallet or purse pocket, but stainless steel travel tumblerssoft touch stylus pensdesk diaries, and drawstring sports bags are all functional items that can be put to use every day. That translates into increased name recognition, more buzz about your business, and, ultimately, new clients who are fired up about your product.

The staff at ad cetera, inc. are masters at choosing the right promotional product for any and every business. If you’ve decided to ramp up your promotional efforts, start by thinking out of the box. Move beyond the standard business card model, which has questionable promotional power. Opt, instead, for top quality promotional items that get your name out there. Contact ad cetera, inc. today to discuss your company’s profile. One of our friendly service representatives will help you find the promotional item that best meets your needs.

graduates throw there hats in the air in celebration

Graduate Your Gift Giving With Honors: The Best Promotional Gifts for the New Grad in Your Life

Graduation season is upon us, and quality promotional items are an ideal way to get your name and business information out there while also celebrating the momentous accomplishments of new graduates. Graduation promotional gifts with your company’s logo are suitable for high school, college and graduate school events. You might even consider having some ready for the parents of the new grads since their support is key to the success of the newly accomplished individuals.

Frame for the Diploma

New graduates are proud of their accomplishments, and it’s natural for them to want to show off their diplomas. A magnetic clear on black acrylic certificate frame is an ideal way for the graduate to hang up his or her diploma at home or on a desk at work for everyone to see. These frames can also be used for other awards the new graduate has received.

Stress Relief

multi colored mortarboard hat stress relievers

Mortarboard Hat Stress Reliever

Graduation can be a stressful time. The months after graduation may also be stressful, especially for graduates who are searching for a job in their area of study. A mortarboard hat stress reliever gives a new graduate something to fidget with or squeeze when his or her emotions are overwhelming. In this blog, we also have many more ideas on quality promotional items that would be ideal for a new graduate entering a stressful job in the corporate world or another life path, such as the medical field.

Bubble Wands

When the new grad walks out of the stadium or auditorium with his or her diploma in hand, a wave of colorful bubbles adds to the festivities. A graduation bubble wand is an environmentally friendly way to salute the new graduate. Bubble wands can also be used as promotional items for your planned summertime giveaways.

Sweatshirt Blankets

a gray sweatshirt throw blanket with football logo

Sweatshirt Throw Blanket

Many new graduates like to take some time off and travel. Some simply set up in an apartment with a few roommates and start their adult lives. An ideal way to celebrate this start in adult life is with a Stonehouse sweatshirt blanket. These blankets can be imprinted with the school, year and your logo.

Tech-related Graduation Promotional Gifts

Today’s graduates are some of the savviest people when it comes to their comfort and expertise with technology. A branded Powersquare rechargeable power bank with your company’s logo would be a helpful promotional item to include in your selection of graduate gifts. This device features a USB to micro-USB charging cable, and it plugs in with any USB port to recharge the 4000 mAH battery.

Quality promotional items are an ideal way to celebrate the special occasion of a graduation. These items not only promote your company, they also help get your name out there. The new grads will likely remember your company’s name and logo the next time they are looking for a product or service that your company offers. Check out these great graduation promotional gifts and more at Ad Cetera, Inc.

an employee at his workstation with a yellow note on his forehead that reads "be happy"

Corporate Giveaway Items to Energize Your Employees

Reward superior departmental performance with employee incentive items. These types of products are fun, engaging, and feature your business logo. By selecting good-quality corporate giveaway items with a high level of consumer appeal, your employees are not only sure to use these items, but they eagerly become your brand ambassadors.


How to Select Employee Incentive Promotional Items

Management teams frequently develop a merit system. High-appeal corporate giveaway items such as apparel require more effort and performance than items such as stress relief products. Moreover, consider the niche that you are in. Staying with the example of the stress relief products, an automotive niche company might choose car-themed stress balls whereas a tech sector firm may do well with hand spinners.

Top 5 Quality Corporate Giveaway Items That are Easy on the Budget

If you decide to go with more expensive employee incentive promotional items for peak performers, you have the added benefit of showcasing professionals who made the cut. Doing so spurs on other workers who are still catching up. Examples of possible products run the gamut of desirable consumer goods.

  1. New Era® Stretch Mesh Cap Choose from a variety of colors and sizes. Doing so ensures that every member of your staff can have access to a branded product that fits perfectly. Caps are useful, fun, and something that your employees wear at home and on vacation, too, which is a great marketing advantage for your business.
  2. Small Hit Sports Pack The material the manufacturer uses is 210D polyester. It makes the bag washable and durable. Eyelets with reinforcement protect the bag from ripping. Add your corporate logo along with brand colors. This bag is an excellent giveaway item for graduates of your training classes.
  3. 20 Oz. Olympus Stainless Steel/PP Tumbler When you need a great raffle price, you cannot go wrong with branded stainless steel tumblers. The lining features polypropylene, which works great for keeping hot beverages warm and cold ones cool. A digital full-wrap print lets you personalize items for top performers. Workers keep these cups at their desks or take them on the road in the mornings.
  4. Malibu Sunglasses Polycarbonate sides and UV400 lenses turn these fun giveaway items into functional products that your workers will love to receive. Your message goes on the sides. When you opt for the cello bag as packaging, you can include another message of encouragement that is ideally suited for employee incentive promotional items.
  5. Nike Golf Dri-Fit Micro Pique Polo Shirt The ultimate corporate giveaway items is, of course, the polo shirt. Dri-FIT fabric turns the shirt into a coveted commodity. Only top performers will wear it. It is sure to ignite a race to meet sales goals and other benchmarks. Sweeten the deal even more by offering multiple color choices. Add a decorative imprint to create a brand presence.

Customizing corporate promotional items with the makeup of your workforce in mind works well. It also creates a lot of healthy competition. If we have piqued your interest in trying something a little different for your next employee incentive program, contact the pros at ad cetera, inc. for advice.

colorful foods on the grill cooking

Burgers, Wings and Red Hot Giveaways: Quality Promotional Items for your Clients’ BBQ

Good food, fresh air, and a light and friendly atmosphere are highlights of every backyard barbecue. If you throw in personalized giveaways imprinted with your company name, you’ll turn that awesome BBQ into the ideal promotional event for your business or organization. Fire up the grill, toss on the juicy burgers and wings, and invite your staff, customers, neighbors, and friends to savor the rich flavors. After the event, they’ll head home with full stomachs, great memories, and quality promotional items that bring your brand to life.

Tools of the Trade

11 Pc. BBQ Set

Take the challenge out of grilling, and promote your business with a personalized set of top-quality grill tools. Ad Cetera Inc. offers a variety of full and partial grill sets to suit every budget. Our fabulous 11-Piece BBQ Set features a handy spatula, a two-pronged fork, one set of tongs, a basting brush, two kabob skewers, and four nifty corn-on-the-cob holders.

Crafted from professional-grade stainless steel and boasting solid wood handles, the tools in this oh-so-cool grill set are built to last. For convenience, tools are stored in a rugged, reusable case with a zippered closure. Of course, the case can be custom screen-printed with your company’s name so you can get your name and message out there.

Clean Up Your Act

BBQ Apron (Priority)

As mentioned in a previous blog post, What Story Do You Want Your Advertising to Tell?, apparel is an extremely powerful tool for communication. At Ad Cetera, Inc, we’ve got a super selection of aprons to protect the grill master’s wardrobe while you build your brand name. Messy spills and splattered juices don’t stand a chance against our durable aprons. One of our more popular quality promotional items, our aprons give your customers, staff members, and other budding chefs either partial or complete coverage while they man the grill. We offer a host of options.

  • Materials: Choose from non-woven polypropylene, cotton, cotton canvas, and disposible aprons.
  • Style: Consider our classic full-length, cobbler, bistro, and carpenter aprons.
  • Design: Select from assorted solids, striped, color-block, dye-sublimated, and pocketed designs.

Keep Cool

12 oz. 18/8 3-in-1 Stainless Steel Joe Joe Can Cooler

Your backyard barbecue will be a total fail without ice-cold beverages. Make sure everyone stays cool and hydrated with the Life’s A Party Koozie® Cup Kooler. Ad Cetera, Inc. can print your company logo on these drink coolers, which are crafted from polyester with a foam backing. Choose from red, black, or royal blue.

Now You’re Cooking!

As the weather turns warm and folks head out to fire up the grill, BBQ-themed quality promotional items have incredible appeal. Whether you’re gearing up for a July conference, August trade show, or your annual staff barbecue, be in touch with Ad Cetera, Inc to discuss your company’s promotional needs.

We offer a vast selection of BBQ-themed items, professional advice, and fast shipping and delivery. Whatever your budget, we’ll turn up the heat on your grill fest! Call, fax, or e-mail us today, and one of our outstanding customer service representatives will gladly help you place your order.

Fidgeting your Way to Stress Relief

To put it mildly, people are feeling a lot of stress and tension these days. That tension comes from multiple sources, such as work, family, commuting or household issues. When you can provide fidget stress relievers that allow a person to relieve their negative feelings, tension, frustration and anger in a positive way, this is a big benefit. Naturally, these promotional items can have your company’s name on it, allowing you to use them as ideal marketing and promotional items at trade shows, exhibits, and other events.


How Fidget Cubes Work

black and white fidget cube

Fun Cube

Fidget stress reliever cubes are made of plastic and metal. They have six sides, and each of the sides has a different activity or texture. Pushing on the buttons, knobs, and doodads allows the user to release nervous energy. The cubes are quiet, making them a great choice for use in intense office environments or while a person is on a call and activities such as tapping fingernails or feet would be too loud. When the user is able to release that nervous energy by using a fidget cube with your company’s name and logo on it, that person will associate your business with a good feeling. The fidget cubes are quiet and easy to hold in the hands, just like quality promotional pens.


Why Stress Balls Are Desirable Promotional Items

red and yellow convertible car stress relievers with company logo

Convertible Car Stress Reliever

Stress balls are slightly squishy. They fit into the palm of the hand and are just the right size for the fingers to wrap around and squeeze. The lightly textured surface and flexible interior allow a person to squeeze his or her stress out with the ball. These fun stress balls come in a variety of colors and patterns, and they can have your company’s name stamped on them. There are even other shapes besides a perfect sphere, such as eggs, footballs, stars, and cubes. Just like with the best promotional pens, people will see your company’s name every time they use the stress balls. The release of tension that happens from squeezing a stress ball will be associated with your company in a positive way.


Benefits of Fidget Toys and Fidget Stress Relievers for the Hands

purple fidget spinner with red bull's logo

Platinum Hand Spinner

Chances are good that you have seen someone with raggedy fingernails. That person may have relieved stress with nail biting. Other people might jingle their keys or tap their feet. Fidget toys and fidget stress relievers are quiet, and they can replace the more noisy or messy nervous habits. They reduce anxiety and stress without causing any harm. Many people are able to stay more focused when their hands are busy, which clients will appreciate.

Releasing stress in a productive and healthy way helps to promote workplace wellness, increases productivity and could even boost loyalty. When a person has something to do with his or her hands, a feeling of relaxation and release of tension is the natural result. These stress relievers from Ad Cetera, Inc., whether for your employees or your client’s employees, aim to relieve tension and stress while keeping your company front and center in their mind.