Pineapple wearing sunglasses on the sandy beach

Five Hot Promotional Giveaway Items for Summer Travelers

 

It’s that time of year again when the days are long and the nights are short. In most parts of our country, the weather ranges from mildly pleasant to scorching hot. It’s more likely that when your business clients are traveling, they will tag on an extra few vacation days to enjoy their destination. Take the opportunity to provide them with corporate giveaway items that can not only contribute to their summer trips but serve as a memorable reminder of you and your company.

 

Corporate Giveaway Item Keeps Clients Hydrated

In the heat of the summer, there’s probably nothing quite as important as staying hydrated. Whether you’re on the go running from one meeting to another or taking a break to enjoy some relaxation by the pool, you’ll want to make sure drinks are nearby.

Provide a customized insulated can holder with your corporate logo to help keep your clients thinking of you while they are keeping their fluids up.

 

Quality Promotional Items Increase Exposure

If you have the budget, consider going with something a little higher end that may be used frequently throughout the summer. The pelican cooler is extremely durable and can keep food cold for up to three days.

When your clients are traveling for business or pleasure, a promotional item such as a heavy-duty cooler can become a lifesaver. They will not only be reminded of your organization but they will become a walking advertisement for wherever they may be going, summer day after summer day.

 

Keep the Sun at Bay with Corporate Giveaway Item

While everyone enjoys time in the sun, it can become hard on the eyes and the face after some time. Providing summer caps or sun visors can be a great way for your organization to help.

Hats and visors are some of those things that you can never have too many of. They are relatively inexpensive and are often left at friends’ homes, in cars or at other public places. Your unique corporate message can be seen by many people who are out enjoying the summer weather.

 

Help Protect Eyes, Skin, and Lips

It’s tempting to stay out in the warm weather for a little too long at times. Providing your business clients with items they can use while they are traveling in the heat of the summer will be much appreciated.

Simple, inexpensive and extremely useful corporate giveaway items are lip balm and customized sunglasses. It’s easy to print your logo, slogan, company name or special event on these items to serve as a reminder of your business or organization.

A great travel accessory is the no-burn outdoor sun protection kit. It’s small and compact, making it easy to carry on business or pleasure trips.

 

Specialty Items Make Great Conversation Starters

When you’re selecting summer promotional items, you may also want to go for something more unique that can be great conversation starters for your clients while they are on the go.

Consider investing in golf umbrellas or this folding travel umbrella that’s great for not only blocking the sun but on those rainy days as well. This unique cooling towel is 20 degrees lower than the outdoor temperature once you wet and shake it to activate.

For more great ideas to help you find the perfect corporate giveaway items, browse through the offerings at Ad Cetera, Inc. This promotional item website offers a myriad of items that can be customized and ordered in just about any quantity to help you promote your business or organization.

4th of july promotional items on a picnic table

Make a Memorable Impression with Quality 4th of July Promotional Items

Observed on the 4th of July, Independence Day is a day of remembrance and appreciation. It’s a time to honor the lives of men and women who have fallen in service of their country. In the United States, the day is generally synonymous with cemetery visits, colorful local parades, trips to the park, and backyard barbecues. As this year’s Independence Day approaches, consider gifting your clients, staff members, or potential business contacts with top-quality  4th of July promotional items. Draw attention to your company logo while providing people with functional or fun gift items that will enhance the day’s activities.

 

Use American Flag Promotional Items to Get Your Message Out

As people start planning their 4th of July outings, you should be thinking red, white, and blue. We’ve got a vast assortment of flag-themed goodies that can be personalized with your company logo and business contact information. From our star-shaped stress reliever and flag-shaped keychain to our red, white, and blue beach ball, ad cetera, inc. appeals to a wide demographic with our 4th of July promotional items.

 

Fire Them Up with Top-Quality Promotional Grill Items

Barbecuing combines everything that folks love: fresh air, hot food, and easy conversation with family and friends. At ad cetera, inc., we’ve got dozens of  promotional items that will make barbecuing easier. You can boost your brand recognition with a personalized silicon basting brushstainless steel spatula, or set of tongs. Be sure to check out other awesome cookout items featured in one of our previous blog posts “Burgers, Wings and Red Hot Giveaways: Quality Promotional Items for your Clients’ BBQ.”

 

Turn a Local Tradition into a Promotional Opportunity for Your Business

What better way to spread your company’s message than to distribute promotional items at your local parade or event? Flag-themed hand-held fans will offer instant relief from the heat as will sturdy reusable slim-fit sports water bottlesthermal tote bags. All of these items can be imprinted with your company information. We also have a huge array of caps and visors, which can be a real boon in the blazing sun. When shopping for promotional head gear, consider the following options:

  • Material: We offer hats and visors crafted from a variety of durable materials, including mesh, cotton twill, nylon, chino, and polyester.
  • Style: We’ve got a huge collection of cap styles, including unstructured, structured, flexfitflat bill, and sandwich bill.
  • Colors: Browse our collection of hats and visors, and discover endless colors and color combinations. We’ve got traditional red, white, and blue, as well as cyber green, Vegas gold, heather gray, hot pink and hundreds of other fabulous eye-catching colors.

4th of July promotional items can earn your business the attention it deserves. Contact ad cetera, inc. today to discuss how our products can help you build your brand. Our helpful service representatives will guide you toward just the right product for your audience, and we’ll be sure it’s at a price you can afford.

graduates throw there hats in the air in celebration

Graduate Your Gift Giving With Honors: The Best Promotional Gifts for the New Grad in Your Life

Graduation season is upon us, and quality promotional items are an ideal way to get your name and business information out there while also celebrating the momentous accomplishments of new graduates. Graduation promotional gifts with your company’s logo are suitable for high school, college and graduate school events. You might even consider having some ready for the parents of the new grads since their support is key to the success of the newly accomplished individuals.

Frame for the Diploma

New graduates are proud of their accomplishments, and it’s natural for them to want to show off their diplomas. A magnetic clear on black acrylic certificate frame is an ideal way for the graduate to hang up his or her diploma at home or on a desk at work for everyone to see. These frames can also be used for other awards the new graduate has received.

Stress Relief

multi colored mortarboard hat stress relievers

Mortarboard Hat Stress Reliever

Graduation can be a stressful time. The months after graduation may also be stressful, especially for graduates who are searching for a job in their area of study. A mortarboard hat stress reliever gives a new graduate something to fidget with or squeeze when his or her emotions are overwhelming. In this blog, we also have many more ideas on quality promotional items that would be ideal for a new graduate entering a stressful job in the corporate world or another life path, such as the medical field.

Bubble Wands

When the new grad walks out of the stadium or auditorium with his or her diploma in hand, a wave of colorful bubbles adds to the festivities. A graduation bubble wand is an environmentally friendly way to salute the new graduate. Bubble wands can also be used as promotional items for your planned summertime giveaways.

Sweatshirt Blankets

a gray sweatshirt throw blanket with football logo

Sweatshirt Throw Blanket

Many new graduates like to take some time off and travel. Some simply set up in an apartment with a few roommates and start their adult lives. An ideal way to celebrate this start in adult life is with a Stonehouse sweatshirt blanket. These blankets can be imprinted with the school, year and your logo.

Tech-related Graduation Promotional Gifts

Today’s graduates are some of the savviest people when it comes to their comfort and expertise with technology. A branded Powersquare rechargeable power bank with your company’s logo would be a helpful promotional item to include in your selection of graduate gifts. This device features a USB to micro-USB charging cable, and it plugs in with any USB port to recharge the 4000 mAH battery.

Quality promotional items are an ideal way to celebrate the special occasion of a graduation. These items not only promote your company, they also help get your name out there. The new grads will likely remember your company’s name and logo the next time they are looking for a product or service that your company offers. Check out these great graduation promotional gifts and more at Ad Cetera, Inc.

an employee at his workstation with a yellow note on his forehead that reads "be happy"

Corporate Giveaway Items to Energize Your Employees

Reward superior departmental performance with employee incentive items. These types of products are fun, engaging, and feature your business logo. By selecting good-quality corporate giveaway items with a high level of consumer appeal, your employees are not only sure to use these items, but they eagerly become your brand ambassadors.

 

How to Select Employee Incentive Promotional Items

Management teams frequently develop a merit system. High-appeal corporate giveaway items such as apparel require more effort and performance than items such as stress relief products. Moreover, consider the niche that you are in. Staying with the example of the stress relief products, an automotive niche company might choose car-themed stress balls whereas a tech sector firm may do well with hand spinners.

Top 5 Quality Corporate Giveaway Items That are Easy on the Budget

If you decide to go with more expensive employee incentive promotional items for peak performers, you have the added benefit of showcasing professionals who made the cut. Doing so spurs on other workers who are still catching up. Examples of possible products run the gamut of desirable consumer goods.

  1. New Era® Stretch Mesh Cap Choose from a variety of colors and sizes. Doing so ensures that every member of your staff can have access to a branded product that fits perfectly. Caps are useful, fun, and something that your employees wear at home and on vacation, too, which is a great marketing advantage for your business.
  2. Small Hit Sports Pack The material the manufacturer uses is 210D polyester. It makes the bag washable and durable. Eyelets with reinforcement protect the bag from ripping. Add your corporate logo along with brand colors. This bag is an excellent giveaway item for graduates of your training classes.
  3. 20 Oz. Olympus Stainless Steel/PP Tumbler When you need a great raffle price, you cannot go wrong with branded stainless steel tumblers. The lining features polypropylene, which works great for keeping hot beverages warm and cold ones cool. A digital full-wrap print lets you personalize items for top performers. Workers keep these cups at their desks or take them on the road in the mornings.
  4. Malibu Sunglasses Polycarbonate sides and UV400 lenses turn these fun giveaway items into functional products that your workers will love to receive. Your message goes on the sides. When you opt for the cello bag as packaging, you can include another message of encouragement that is ideally suited for employee incentive promotional items.
  5. Nike Golf Dri-Fit Micro Pique Polo Shirt The ultimate corporate giveaway items is, of course, the polo shirt. Dri-FIT fabric turns the shirt into a coveted commodity. Only top performers will wear it. It is sure to ignite a race to meet sales goals and other benchmarks. Sweeten the deal even more by offering multiple color choices. Add a decorative imprint to create a brand presence.

Customizing corporate promotional items with the makeup of your workforce in mind works well. It also creates a lot of healthy competition. If we have piqued your interest in trying something a little different for your next employee incentive program, contact the pros at ad cetera, inc. for advice.

colorful foods on the grill cooking

Burgers, Wings and Red Hot Giveaways: Quality Promotional Items for your Clients’ BBQ

Good food, fresh air, and a light and friendly atmosphere are highlights of every backyard barbecue. If you throw in personalized giveaways imprinted with your company name, you’ll turn that awesome BBQ into the ideal promotional event for your business or organization. Fire up the grill, toss on the juicy burgers and wings, and invite your staff, customers, neighbors, and friends to savor the rich flavors. After the event, they’ll head home with full stomachs, great memories, and quality promotional items that bring your brand to life.

Tools of the Trade

11 Pc. BBQ Set

Take the challenge out of grilling, and promote your business with a personalized set of top-quality grill tools. Ad Cetera Inc. offers a variety of full and partial grill sets to suit every budget. Our fabulous 11-Piece BBQ Set features a handy spatula, a two-pronged fork, one set of tongs, a basting brush, two kabob skewers, and four nifty corn-on-the-cob holders.

Crafted from professional-grade stainless steel and boasting solid wood handles, the tools in this oh-so-cool grill set are built to last. For convenience, tools are stored in a rugged, reusable case with a zippered closure. Of course, the case can be custom screen-printed with your company’s name so you can get your name and message out there.

Clean Up Your Act

BBQ Apron (Priority)

As mentioned in a previous blog post, What Story Do You Want Your Advertising to Tell?, apparel is an extremely powerful tool for communication. At Ad Cetera, Inc, we’ve got a super selection of aprons to protect the grill master’s wardrobe while you build your brand name. Messy spills and splattered juices don’t stand a chance against our durable aprons. One of our more popular quality promotional items, our aprons give your customers, staff members, and other budding chefs either partial or complete coverage while they man the grill. We offer a host of options.

  • Materials: Choose from non-woven polypropylene, cotton, cotton canvas, and disposible aprons.
  • Style: Consider our classic full-length, cobbler, bistro, and carpenter aprons.
  • Design: Select from assorted solids, striped, color-block, dye-sublimated, and pocketed designs.

Keep Cool

12 oz. 18/8 3-in-1 Stainless Steel Joe Joe Can Cooler

Your backyard barbecue will be a total fail without ice-cold beverages. Make sure everyone stays cool and hydrated with the Life’s A Party Koozie® Cup Kooler. Ad Cetera, Inc. can print your company logo on these drink coolers, which are crafted from polyester with a foam backing. Choose from red, black, or royal blue.

Now You’re Cooking!

As the weather turns warm and folks head out to fire up the grill, BBQ-themed quality promotional items have incredible appeal. Whether you’re gearing up for a July conference, August trade show, or your annual staff barbecue, be in touch with Ad Cetera, Inc to discuss your company’s promotional needs.

We offer a vast selection of BBQ-themed items, professional advice, and fast shipping and delivery. Whatever your budget, we’ll turn up the heat on your grill fest! Call, fax, or e-mail us today, and one of our outstanding customer service representatives will gladly help you place your order.

Fidgeting your Way to Stress Relief

To put it mildly, people are feeling a lot of stress and tension these days. That tension comes from multiple sources, such as work, family, commuting or household issues. When you can provide fidget stress relievers that allow a person to relieve their negative feelings, tension, frustration and anger in a positive way, this is a big benefit. Naturally, these promotional items can have your company’s name on it, allowing you to use them as ideal marketing and promotional items at trade shows, exhibits, and other events.

 

How Fidget Cubes Work

black and white fidget cube

Fun Cube

Fidget stress reliever cubes are made of plastic and metal. They have six sides, and each of the sides has a different activity or texture. Pushing on the buttons, knobs, and doodads allows the user to release nervous energy. The cubes are quiet, making them a great choice for use in intense office environments or while a person is on a call and activities such as tapping fingernails or feet would be too loud. When the user is able to release that nervous energy by using a fidget cube with your company’s name and logo on it, that person will associate your business with a good feeling. The fidget cubes are quiet and easy to hold in the hands, just like quality promotional pens.

 

Why Stress Balls Are Desirable Promotional Items

red and yellow convertible car stress relievers with company logo

Convertible Car Stress Reliever

Stress balls are slightly squishy. They fit into the palm of the hand and are just the right size for the fingers to wrap around and squeeze. The lightly textured surface and flexible interior allow a person to squeeze his or her stress out with the ball. These fun stress balls come in a variety of colors and patterns, and they can have your company’s name stamped on them. There are even other shapes besides a perfect sphere, such as eggs, footballs, stars, and cubes. Just like with the best promotional pens, people will see your company’s name every time they use the stress balls. The release of tension that happens from squeezing a stress ball will be associated with your company in a positive way.

 

Benefits of Fidget Toys and Fidget Stress Relievers for the Hands

purple fidget spinner with red bull's logo

Platinum Hand Spinner

Chances are good that you have seen someone with raggedy fingernails. That person may have relieved stress with nail biting. Other people might jingle their keys or tap their feet. Fidget toys and fidget stress relievers are quiet, and they can replace the more noisy or messy nervous habits. They reduce anxiety and stress without causing any harm. Many people are able to stay more focused when their hands are busy, which clients will appreciate.

Releasing stress in a productive and healthy way helps to promote workplace wellness, increases productivity and could even boost loyalty. When a person has something to do with his or her hands, a feeling of relaxation and release of tension is the natural result. These stress relievers from Ad Cetera, Inc., whether for your employees or your client’s employees, aim to relieve tension and stress while keeping your company front and center in their mind.

stacks of coins on top of papers and pens

Make Tax Season a Little Less Taxing with Great Giveaways

It’s almost that time of year again. April 15: Tax Day. Whether you or your clients are expecting a bill or a check, the process of preparing the annual paperwork and forms can be draining and stressful. Make the tax season a little less onerous with some fun accountant promotional giveaways that can also keep your business at the top of their mind.

Stress Relief Gadgets

green and gold dollar sign shaped stress balls

Dollar Sign Stress Reliever

There’s nothing like a fun stress relief gadget to help channel a little of that extra angst and nervous energy. Choose from personalized fidget spinners, stress relief squeeze balls, adult coloring books, and light up gadgets.

Desk Toys

a miniature desktop pool table

Pool Table

Taking a break from the mounds of tax paperwork is a little easier when desk toys are handy. Inspiration cubes, desktop dartboards, and executive game sets make great little distractions that can promote your company and a little stress relief.

Massage Tools

clear and blue hand shaped massing tools

Hand Shape Massager

Although not everyone can afford a spa membership or even a relaxing massage, you can help your clients take the edge off by giving away some inexpensive massage tools. Multiple point massagers, hand-shaped massagers, cranial massagers, and roller massagers can be customized with your company logo. You can also select from a variety of back scratchers, which make great accountant promotional giveaways.

Organizers and Totes

black organizational padfolio with notepad and pen

Executive Crescent Padfolio

There’s nothing like the inability to find important paperwork, keys or other items to raise the daily stress levels. A unique bag that’s full of pizzaz, the Gulf Breeze Recycled P.E.T. tote bag provides the perfect place to store important items. Other organizers, portfolios, and padfolios are available as well.

Extra Quality Promotional Pens

white and green pen with light up money symbol on top

Dollar Sign Light Up Pen

Everyone can use quality promotional pens in desks, in pockets or in the car. Select the best promotional pens to ensure that your clients always have something to take down important financial information. This small item, featuring your logo, will always come in handy to reduce a little stress.

Sweets and Treats

clear plastic cube full of gold chocolate coins

Signature Cube Collection w/ Gold Coins

Perhaps it’s not the healthiest option, but who doesn’t need a little extra sugar when stress levels run high? Share some sweets and treats so your clients can enjoy a little break while they are sifting through statements and receipts during this tax season. Select from mints, chocolates, protein or snack bars and many other items available in promotional boxes or packaging.

Fitness Support

multicolor gym duffle bags with logo

Sports Duffel Bag

If you’d feel too guilty about encouraging sugar consumption as a short-term fix for stress, consider providing some long-term fitness items instead. Exercise and activity is a great way to reduce stress. You can provide promotional fitness apparel, drink tumblers and koozies, and gym bag kits to encourage healthier stress management.
Tax season is stressful for everyone. Ad Cetera wants to help you help your clients get through the next few months with a few more smiles. Small giveaways like fidget spinners, tote bags, and the best promotional pens can make a cheerful difference. Visit the ad cetera, inc. today and see what stress-relief gifts interest you the most.
green st patrick's day leprechaun hat with clover

Bring Out the Luck of the Irish with these Inspiring St. Patrick’s Day Giveaways

St. Patrick’s Day began in the 17th century as a feast day in celebration of St. Patrick, the patron saint of Ireland. Since then, each March 17 is celebrated not only in Ireland but around the world. The holiday is known for green everything, Irish foods and beverages, music and dancing. Many St. Patrick’s Day festivities allow for vendors to set up, and this is a great time St. Patrick’s Day giveaways for your business.

 

Offer the “Write” Stuff with Quality Promotional Pens and More

A green shamrock with a white board and pen

Shamrock Offset Printed Memo Board

When a person has a great thought or needs to remember something, having a handy message board such as the Shamrock Offset Printed Memo Board is an ideal solution. This marketing product pairs well with quality promotional pens with your company’s name on them. Every time a person needs to write something or take notes, he or she will see your company’s name.

 

 

Drink Up

green aluminum sport bottle with logo

25 oz Aluminum Sport Bottle

St. Patrick’s Day is often celebrated with ale, but having a bottle of water is key to any successful celebration. These aluminum sport water bottles hold 25 ounces of water and are lightweight and easy to transport. This makes a useful and portable product in a similar vein as the best promotional pens do. Items that come in handy on a daily basis lay a great foundation for turning your company into a household name.

 

End of the Rainbow

clear plastic cube full of gold chocolate coins

Signature Cube Collection w/ Gold Coins

Be sure to share a little treasure with your customers this St. Patrick’s Day. Chocolate gold coins or shamrocks are a sweet treat your clientele will enjoy. Hand out temporary tattoos  or a pot of gold necklace to be adorned on this magical day and get your company’s name out there.

 

Go Green With Tote Bags

reusable tote bags in multiple colors

Gulf Breeze Recycled P.E.T. Tote Bag

When you want your promotional item to have some pizzazz, the Gulf Breeze Recycled P. E. T. Tote Bag is a natural choice. This tote bag allows St. Patrick’s Day revelers to put all of their loot into it. Made from 80% post-consumer waste, this promotional item is something that you and the recipients can feel good about using. There is also enough room in this 15 inches long by 17 inches wide bag to slide in a water bottle for quenching thirst while watching a parade or going to an Irish jig. These tote bags can have your company’s logo printed on one or both sides, and they are available in vibrant green and other colors and make great St. Patrick’s Day giveaways.

 

Plan for the Party

beaded leprechaun bottle opener necklace

Leprechaun Bottle Opener Medallion Beads

Never forget the classics! Staple items like Shamrock Shutter Glasses, St. Patrick’s Day hats and beaded necklaces are always fun and fashionable on this day of the year. A Leprechaun Bottle Opener is sure to get its fair share of use. Hand these out to your customers to make sure that you’re branding is seen on the big green day.

Many people enjoy the rich culture and festivities of St. Patrick’s Day celebrations. From the food and beverages to the music and dancing, plenty of fun can be had at these events. Your presence is sure to make a good impression on all of the guests who are having fun on this annual holiday. Check out these fun St. Patrick’s Day giveaways and more promotional products at Ad Cetera, Inc.

What’s your favorite St. Patty’s Day item? Tell us in the comments below!

A woman wearing a blue track suit lines up at the start of a race

Crossing the Finish Line: The Best Promotional Items for Your Walk or Run

The signs are clear: blocked roads on a Saturday morning, a stream of happy individuals or enthusiastic families with paper numbers taped to their backs and cheering onlookers. As the weather warms up, businesses and organizations around the country will begin sponsoring their annual fundraising walks, runs and races. If you are planning such an event, be sure to stock up on fun, inexpensive giveaways so that all your participants remember the special day regardless of where they finish.

 

Keep Them Hydrated

multiple water bottles in vary colors

16 Oz. Comfort Grip Flex Water Bottle

Popular giveaways for a walk or a run include items that encourage your participants to stay hydrated. Flip-top water bottles and comfort grip water bottles both make great giveaways at the beginning or end of the race. Koozies and insulators are also a popular choice.

 

Keep Them Fed

A power bar in a customizable wrapper

PowerBar® with Overwrap

Consuming a big meal right before exercising is generally not recommended, but everyone needs to be sure they have the energy to cross the finish line. While participants are busy completing their paperwork and getting their numbers in the morning, you can provide a small reminder of your business with a customized energy bar or other healthy snack. Individual packs of trail mix are a great option that are sure to provide an infusion of protein before or after the event.

 

Provide Pocket Reminders With the Best Promotional Pen

 

ad cetera Macaw™ Pen color pen

Macaw™ Pen

Small inexpensive giveaways that are always needed, like quality promotional pens, make affordable, easy-to-distribute gifts when you’re looking for something that can satisfy hundreds of participants. They are not bulky to transport, and they are easy to hand out. For your business or organization, they are easy to personalize with a logo or reminder of the big race day.

 

Help Them Clean Up

Customized rally towels in various colors

11″x18″ Rally Towel

Rally towels provide a fun, practical way to advertise at these types of events. If your budget allows, you can give these colorful giveaways to onlookers who can wave them from the sidelines of the race to cheer on their favorite walker or runner. Participants are always thankful for a towel to mop up the sweat on a hot day. These washable towels can be a useful addition around the home as well as a reminder of the special event.

 

Give Racers Totes to Stay Organized

Custom tote bags with a front pocket in various colors

Non-Woven Shopper’s Pocket Tote Bag

It’s amazing how many things can quickly accumulate for participants on race day. Extra clothes, water bottles, paperwork, maps, towels and snacks can be tough to keep together. Consider providing tote bags as a participant giveaway to help racers gather their swag more easily at the end of the day. You can encourage reuse of the totes on shopping days to make an ongoing contribution to environmental sustainability as well.

Planning an annual walk or run event can be a lot of work. The details of signing up participants, coordinating with city officials, planning the route and managing race-day logistics are often a full-time job for someone in your organization. Make the inexpensive giveaways component a little easier by contacting ad cetera, inc to help. We can provide ideas and customization of everything from water bottles to the best promotional pens for your special event.

 

What’s your favorite special event swag?

Chinese lanterns in various colors and patterns

Discover the Secrets to Marketing Your Brand for the Chinese New Year

The Chinese New Year is fast approaching! Does your business marketing strategy include marketing for the Chinese New Year? If not, you’re missing out on reaching a giant demographic. For instance, did you know there are over 50 million people of Chinese birth or descent living outside of China, in addition to the over 1.3 billion people living in China? It’s time to refine your marketing with Chinese New Year promotional items.

 

Organically Incorporate Chinese New Year Promotional Items

If your business decides to reach out to the Chinese community by marketing for the Chinese New Year, it’s important to launch a culturally sensitive campaign that goes beyond just handing out some quickly-designed Chinese New Year promotional items. It may seem like an easy strategy to hand out some quality promotional pens with Chinese themed graphics, but Chinese New Year is much more than just a commercial holiday for people in Chinese communities. Instead, it’s a giant, multiweek family celebration full of traditions and cultural significance.

In order to honor your business’s relationship with the Chinese community, be sure to only use Chinese New Year promotional items that are appropriate and relevant to the holiday. For example, if you choose to hand out pens to clients that are branded with a Chinese New Year greeting, make sure the pen’s graphics and message are culturally appropriate, and choose the best promotional pens you can afford. This will demonstrate to your clients that you truly value the significance of Chinese New Year and your business relationship with the Chinese community.

Your marketing strategy should go far beyond simply distributing culturally-sensitive Chinese New Year promotional items, though. A particularly effective strategy involves integrating your brand into existing local celebrations of the Chinese New Year. This type of marketing will allow your business’s branding to become an organic part of the Chinese New Year celebrations in your community, instead of seeming like a disingenuous attempt to simply sell more products or services.

 

Promote with Celebratory Events

Retailers may want to consider holding a Chinese New Year event in their stores. Having a Chinese New Year celebration in your store shows that you are a part of the community, and it brings the celebration directly to you.

Your business might consider advertising the event by handing out red envelopes with coupons or some other item of value that customers can use in your store during the event. Red envelopes are a particularly effective marketing strategy since envelopes containing money are commonly exchanged between the members of Chinese families. Keeping a bowl of fortune cookies customized with your own unique fortunes near your register is another great way to participate in the festivities while still maintaining your brand.

custom fortune cookies

Fortune Cookie with Custom Fortune

Regardless of the exact marketing strategy you choose, be sure your brand communicates a genuine expression of care and goodwill to everyone celebrating the Chinese New Year. These qualities are central aspects of the Chinese New Year celebrations in Chinese communities, so any marketing promotion including Chinese New Year themes will be better received by the Chinese community if your message is genuine and heartfelt.

Are you ready to include Chinese New Year celebrations as part of your brand’s marketing strategy? If you are, visit ad cetera, inc to find the best promotional items for your Chinese New Year marketing campaign.