glass jar of multicolored candy

Black Friday Essentials: Attract More Clients With Quality Promotional Items

As the holiday season approaches, business executives are brainstorming about the best marketing plans. Black Friday is one of the busiest shopping days of the year, so you want to stand out during this consumer spending spree. Regardless of your industry, quality promotional items are still the route to more clients through marketplace recognition. Attract your newest customers by using some of these clever products.

The Pen Is Mightier Than the Sword

As a start to your Black Friday success, order promo pens with your logo or name. These items remain a favorite across every industry because you’ll always need a writing utensil during the workday.

When you want a clear winner, try a batch of retractable pens. With a handy clip attached to any style, these pens are perfect for both clients on the go and in the office. The company name shines in bright white along a red, blue, orange or green shaft.

The Marquis Stylus Pen in multiple colors with white print

The Marquis Stylus Pen

Going the Old-Fashioned Route

If you’re trying to engage with your potential clients, try an old-fashioned promo item. Yo-yos used to be the toy of choice among children before electronics hit the market. Spark nostalgia with mature clients while enticing young adults with this physics wonder.

Choose from any yo-yo color under the sun and add your logo to both sides. Your office phone may ring faster than ever with these toys in your clients’ hands.

steal yo yo with company logo

Executive Stainless Steel Yoyo

Speaking Volumes

Your clients carry their cellphones around each day, and they’re used for both personal and professional reasons. Get your clients excited about your company and their new promo item by offering a Bluetooth speaker. Play music, share conference calls and more with these versatile speakers. Several features make these speakers unique, including:

• Handles for portability
• Silver or black hues for logo visibility

customized bluetooth wireless speakers in multiple colors

Sound Dome Wireless Speaker

Offer these speakers as grand prizes or luxury gifts to potential customers. Your generosity may be rewarded with a loyal client afterward.

Exciting the Sweet Tooth

Every office worker craves sweets at some point during the day. Be the company that fulfills that craving while securing a loyal client. Candy jars can be quality promotional items. Choose from acrylic, tin or glass containers with your name on the outside curves.
square clear acrylic container with multicolored gumballs and a red ribbon

Acrylic Gift Jars Cube with Mini Gumballs

After the office finishes the candy, the container turns into a pencil holder or other desktop item. The result is your name being forever remembered on someone’s desk as the holidays come and go.

Work with a company, such as Ad Cetera, Inc., to find traditional and unusual items for your promo needs. Potential and established customers are always excited to see a complimentary gift, especially when it’s unique and outfitted with your pertinent information. Make Black Friday your day to shine in the consumer spotlight with quality promotional items.

red to-go cup

5 Ways a Small Business Can Effectively Use Promotional Items at a Convention

If you are going to have a booth at a business convention or are participating in a business gathering, the simplest way to get your name out there is with promotional products. Promotional items put your business at the forefront of the client’s mind, and a more useful product will ensure they remember you after the show. Here are some tricks and ideas that might be effective for your next convention.

Gaming the System

Having a game is a great way to gather a crowd. You might have a bowl full of pens; the attendee will have to guess how many pens are in the bowl in order to win a prize. Yes, your name or logo will be emblazoned on each pen. After they register and fill out the guessing form, you can let them walk away with their own!

Walk Away Stress

Conventions can be stressful for exhibitors and attendees. Why not hand out stress balls featuring your business’s name as you walk the aisles? Here are some ideas that can get noticed:

Having a laugh over a squeezie or spinner is a great ice-breaker and will definitely be a positive memory for your potential clients.

Discover how our line of unique stress relievers can help your business.

Coffee Buzz

Attendees and exhibitors can be tired by the afternoon hours. Consider having a coffee maker at your booth and handing out a cup of coffee to those who stop by. The Traveler insulated cup is eco-friendly and a great promotional item. Of course, your logo can be displayed right on the side for everyone to see.

Sweet Somethings

If you’re looking for an idea that will sweeten up your potential clientele, consider sharing a little sugar. You can put your logo on a piece of Andes Thin Mint chocolate or another sweet treat and have a picker-upper for those who stop by with the munchies.

Keep ‘Em Warm

Sports gatherings or sports enthusiast conventions might have you wearing a neon green Sportsman 8″ Knit Beanie or another warm hat with your logo on it. You can wear one while giving them out to other spectators who might find themselves reaching for the beanie on their next outdoor adventure.

There are plenty of fun and unique ways to get your name out to the public. Choose items that will have individuals fondly remembering your company long after the convention or gathering. ad cetera, inc can help you find effective promotional items for your business.

giveaway gift bags

Why Quality Promotional Pens Make the Best Tradeshow Giveaways

Trade shows crowd convention centers across the nation every day. You can work within any industry, and trade shows are a necessary part of networking and premiering new products. Giving out complementary gifts is also a tradition. Don’t overthink the swag that you give out. Promotional pens are still a highlight of trade shows today, especially with modern enhancements that improve this standard writing tool.

Causing a Scene

Promotional pens aren’t just writing instruments. They cause a scene with their enhanced features, including bright colors. The Eclaire stylus pen offers a brilliant red or blue hue that accents your company’s logo or name.

Along with the color, this pen illuminates with the touch of a finger. Use the item as a stylus or pen with your name glowing in LED light. As you walk around trade shows, show off this light feature. Colleagues and visitors will flock to your side as they get excited about the unique aspects of a simple pen.

Offering Functionality

No one wants a complicated pen for their everyday needs, but they want all of the newest features too. Today’s promo pens use intuitive design to make every feature pop for the user, such as:

• Accessing the ink by twisting the pen’s shaft
• Clicking on the top button for stylus access

Other features might include laser pointers and USB connectors. If you’re in the financial world, consider promo pens with fraud resistance. Writing with ink that doesn’t wash off is a valuable gift to hand out to others.

Sparking Conversation

Consider pen handouts that have different writing options than the standard ballpoint. The Gel Ink pen writes smoothly and is easier to use than a ballpoint.

Spark conversations by trading these pens on the trade show floor. Add a paper wall to your setup area so that everyone can try the pens out. As the writing competition heats up, it breaks the ice among new friends. Your business blossoms with promo pens handed out every hour from your home base.

Lowering Costs

Although you can order almost any item today with your name emblazoned on the surface, it’s not always cost effective. Promo pens are still an affordable option for both established and startup companies. See a strong return on your promo investment when you choose unique pens. Shirts and hats are ubiquitous in the trade show world, but their cost often puts you in the red.

Explore hundreds of different pens for your next trade show at Ad Cetera, Inc. With countless models to choose from, these promo pens will get your colleagues and customers excited about your next grand innovation. Promotional pens are designed to make a splash so that your name stands out above the rest.

5 Most Effective Giveaway Promo Items for Conventions

Promotional products are among the best tools for advertising your services or wares, building your brand and educating your prospects. Best of all, these investments are guaranteed to pay for themselves by generating exponential attention for your business. This is only true, however, if you’re careful to choose the perfect product types for specific marketing environments. Following are the five most effective giveaway promo items for conventions.

1. Care Packages

Pro Care™ First Aid Kit with bandages

Pro Care™ First Aid Kit

There are two things that you want people to do when you give out promo items. First, you obviously want your prospects to keep these items. Second, you want them to use them in a visible way so that overall exposure is optimal. This means that low-cost, low-value goods should be automatically off the table. If people have no way to use the promotional products that you provide or no real need for them, they’ll invariably land in the trash. This is especially true at large events like conventions, where promo products are freely passed out. This is what makes branded care packages or first aid kits such an amazing choice. Although people might not put these goods to use right away, they’ll definitely hang on to them. These pocket-sized packages can include aspirin, bandages, moist towelettes and antibacterial ointment — all with branding details. Care packages send the obvious message of concern for your market and will help keep your business fresh in the minds of consumers for a long time to come.

2. Quality Promotional Pens

Zonita® Stylus Pen custom

Zonita® Stylus Pen

Promotional pens are excellent giveaways for conventions for a variety of reasons. People are virtually guaranteed to keep these items, and they’ll use them again and again. Quality pens are among the most preferred items at marketing events given their value, viability and lightweight designs. These items can be dropped into breast pockets, clamped down on clipboards or attached to folders, binders or portfolios. With countless companies passing out paperweights, laptop cases, desk calendars and other large and potentially cumbersome items, promotional pens are all too easy to hold on to.

3. Promo T-Shirts and Hoodies

 

green custom t-shirts

Custom T-shirts

Few people will sneeze at well-made T-shirts and hoodies, even if these come emblazoned with the logos and contact information of growing brands. In fact, the right hoodie or tee design can actually play a major role in developing your brand personality. Best of all, these are goods that will turn your prospects into walking billboards for your company and at a very nominal cost.

4. Promo Mugs

Custom 12 Oz. Bistro Mug with spoon

12 Oz. Bistro Mug

Much like T-shirts and quality promotional pens, mugs are essential items that are guaranteed to get put to use. When searching for something solid, durable and reliable to hold their coffee each morning, your prospects can pull these out and make warm associations with your brand. Promo mugs can come in standard, ceramic designs, or you can choose options with lids that are travel-ready.

5. Branded Day Planners or Notepads

2018 Pocket Partner® Weekly Planner with map

2018 Pocket Partner® Weekly Planner

Branded day planners and notepads are excellent, useful gifts that people will find especially handy as they move from booth to booth, building their networks and collecting information. These are the perfect giveaways to pair with quality promotional pens given that they’ll work seamlessly together. Although these are both promo products that your prospects can use to collect info from other businesses, they’ll provide consumers with a constant reminder of your company at both the conscious and subconscious levels.

Whether your conference is for marketing or electronics, you’ll be sure to find the perfect giveaway promo item that represents your business at ad cetera, inc.

Why Pen Theft is a Sign of Good Brand Marketing

When it comes to marketing with imprinted promotional products, the more items you get out into the world the better. Although corporate fleece jackets may offer more big-time visibility and executive leather portfolios emblazoned with a company logo may impress, quality promotional pens remain a cornerstone of building brand recognition. You might give them away on purpose. Or, you might simply make them available and wait for the inevitable pen theft that helps make your brand a household name.

What Types of Pens Get Stolen?

Any pen that does not write when a customer picks it up or feels too flimsy in their hand will get dropped back on the desk or counter and ignored. Anything too fancy or expensive, and pen theft sneaks over into criminal activity.

Choose pens printed with your company name and logo that match the type of products or services you provide. Anything from a smooth barrel Bic to a playful ColorPro Stylus Pen from VibraColor can help spread the word of your brand. Make a better impression with stylus pens with LED lights, USB flash drives in the caps, and with matching notepads too. We offer hundreds of pen styles to choose from at many price points.

How to Encourage Pen Theft

It might seem odd to want people to steal things from your company, but pens and other products expertly printed with company name, slogan, and logo are a wise marketing choice. The most obvious way to offer pens for the taking is simply to display them in bulk on a desk or counter where customers or clients are likely to see them.

Smart marketers do this not only in the shop or office itself but also spread the company’s influence further by seeking permission to leave pens in other, non-competing businesses. Although not as passive as allowing pen theft, active pen placement can improve brand recognition to a wider audience.

While your company undoubtedly invests in security for property and information, when quality promotional pens go missing, no one raises the alarm. Pen theft contributes to your overall brand marketing strategy. As more imprinted promotional products get in the hands of interested consumers, recognition and trust will build. Ad Cetera provides the type of quality products you need to represent your company and brand.

4 Ways to Inspire Greater Brand Loyalty in Your Target Market

Brand loyalty is an important aspect of doing business these days. With so many choices, the consumer or client must make quick decisions when it comes to doing business with a particular firm. Especially at conventions, imprinted promotional products get your name out there and can be given away with a smile. We want you to be remembered, and imprinted promotional products can turn leads into clients. Here are four ways to inspire greater brand loyalty:

Give Away Quality Promotional Pens

What better way to put your brand out there than with quality promotional pens? There are many different types of pens to choose from, including:

  • Ballpoint
  • Grip pens
  • Stylus pens
  • Metallic pens

We can imprint your favorite style with a logo or saying; ink choices are also available.

Hand Out Information and Promotions with a Smile

Conventions are a great place to meet new customers or clients, and a little personal courtesy can go a long way. Some winning ideas for contacting new business include:

  • Handing out information with a smile
  • Providing something for potential clients to walk away with
  • Showing them to your booth
  • Looking them in the eye

Tell It Like It Is — Company Loyalty

Even within your own organization, building trust and brand loyalty is important. That’s why our awards and recognition paperweights are ideal reminders of the strength of the organization and the importance of an employee within that organization.

Have Samples on Hand

If your target market is the end consumer, be sure to have giveaways on hand. Don’t forget to give them away with a warm smile! Printed promotional products, such as clothing or hats, are ideal to give to a potential client.

Make Building Brand Loyalty a Top Goal

Emotional involvement is part of why a customer chooses a brand. Loyal customers will come back to buy more or use your services again. We can help you inspire higher levels of brand loyalty with our imprinted promotional products and our quality promotional pens. Moreover, it will feel great to give things away knowing that your company’s name will be out there on display for many others to see.