A book laid open with a pink rose between the pages

What Story Do You Want Your Advertising to Tell?

Promotional products can give a short and sweet description of your company and what it has to offer. This is how you keep your business in front of a target audience long after an initial contact has been made. It helps to give away something useful like a quality promotional pen or an insulated mug. The key is telling your story in a concise and catchy manner.


Conference Giveaways

At conferences and events, everyone’s looking to snag some bling. Make your freebies the best when it comes to quality and style, and you’ll continue to advertise whenever the items are used. What’s the one thing about your business that stands out the most for you? Is it related to quality, dependability or value? Figure it out and then wrap your slogan around a full-color ceramic mug.


The Best Promotional Pens

You can’t go wrong if you give out quality promotional pens since everyone’s always looking for something to write with. The key is choosing an attractive pen and adding a clear message from your company. Ballpoint pens are always welcome, or you can stand out from the crowd with a specialty pen like a combination ballpoint pen, highlighter and stylus.


Desk Accessories

Notepadscalculators and desk caddies are all giveaways that serve a purpose. You’re increasing the chances of putting your company name in front of someone every working day when you give one of these products away. Notepads have the most room for advertising since you can include a background that represents the theme of your endeavor. A personalized photo frame desk caddy is one special gift that’s likely to be appreciated and displayed proudly.


Executive Gifts

High-end gifts for executives in your company or those you’re seeking to do business with can make a big splash. Your theme, company name and/or logo can be tastefully added to an item that the recipient will cherish enough to keep and use. For the employee who values name brand items, a Nike Sport Duffle or glass Bowl might make a substantial impression. The best promotional pens are available in sets of roller ball and ballpoint.


Apparel that Tells a Story

One of the best ways to advertise your business is with quality apparel that employees and business associates will wear with pride. You’re not only putting your logo in front of people, you’re also showing off your company’s taste and style. Corporate jackets can be a status symbol for those who receive them, with name brands available like Eddie BauerPort Authority and Sport-Tek.


There’s a Product for Any Niche

The gamut of promotional gifts isn’t limited to office accessories, mugs, pens and clothing. At Ad Cetera, Inc., you can find a product for any purpose, from the status-conscious to the whimsical. The point of these products is to give away something of value that will remind the receiver of you and your business. It might be a small gift, but if it’s personal and useful it could be used for years. You can’t top that for long-term exposure!

A store sign in the window says "get hooked"

5 Creative Ways to Communicate Your Brand’s Unique Selling Point

While you may know the precise selling points of your brand, it can be difficult to relay this information to your potential customers, which is why you’ll have to get a bit creative to build leads for your business. With this in mind, you can use quality promotional products and other types of items so people can become more aware of your unique business offering. In this guide, we’re going to show you five creative ways to communicate the unique selling points (USPs) of your particular brand.

1. Ask Important Questions

This is very important because you understand the value of your particular offering, but your customers may not. In order to counter this issue, label your promotional items, like quality promotional pens, with important questions for your customers, such as:

• Are you having problems with…?
• Are you looking for a business that can…?

When you pose these questions on your giveaway items, they’ll be intrigued enough to ask about your services, especially since you’re presenting your company as a problem solver.

2. Leverage Your Brand as a Problem Solver That Uses Your USP to Help Customers

Let’s face it, there’s a lot of competition out there in just about any professional space. This is why USPs exist; when it’s time to communicate, you need to stand out as a problem solver. Do you have a large team of professionals that provide a personal touch for your clients? Make sure that you convey this to potential clients. Slogans or images can help put this in the forefront of a person’s mind. A short video of your office and team can help put a face to a company and invite clients in.

3. Be Clear About Your USPs and Differentiate

Do you have a policy of customer service that includes regular meetups with clients and constant contact? Do you go above and beyond the competition? Make sure this is reflected in your branding and marketing strategies. Send out candies and food items to your clients from time to time so they can remember that it’s these thoughtful extras that makes your company different. You can even include small placards that remind them of your specific selling points so you can stay fresh in their minds.

4. Find Unique Ways to Reach the Right Market

It’s amazing what a cap that features your brand and slogan can do for your business. Not only will a good cap or hat look stylish for your customers, but it will also drive awareness of your business offering when people see the cap or hat being worn. The same technique can be used with items like patches and even cuff links; simply find items that can help people find you.

5. Get Into Your Customers’ Minds By Sticking to Your Niche

While it is always a good idea to differentiate, staying within your brand’s established unique niche is crucial. Show your potential customers that you’re dedicated to your specific area of expertise, and they’ll appreciate your determination. For example, a dental practice might consider dental promo items, such as a tooth-shaped stress reliever.  Remember, even the best promotional giveaway won’t be worth much if your clients can’t pick your brand out of a lineup.

Providing unique ways to help you communicate your USPs is part of what makes ad cetera, inc special. Check out our page and we can help you get the message out about our brand and gain the leads that you need for success.

a tart that has missed the target

5 Signs That You’re Missing the Mark on Your Brand Message

Your customer stands with a pen, eager to compensate you for your service. “To whom do I make out the check?” she asks. Right there, you know that your branding strategy has failed. If your in-store customer doesn’t know where she is or whom she is doing business with, how do you expect the consumer at home, online, or in conversation to remember your name? You need a better branding strategy.


5 Signs That Your Brand Message Isn’t Working

The above example is not the only sign that your brand strategy is lacking effectiveness. You don’t even have to be interacting with customers to recognize that something is off. Five signs spell it out for you.

  1. You lag behind the competition. Business is booming in your niche, but you are barely hanging on. Your nearest competitor is doing just fine and shows increased revenues.
  2. Your market share does not grow. Ideally, you should be increasing your market share. If it stagnates, you are just doing business with people who already know you. There is no word-of-mouth advertising, and your marketing falls flat.
  3. Customers do not know what you sell. Sure, they might know one or two products. However, they are unaware of the full breadth of products or services you offer. Some cannot connect your brand to your products.
  4. Social media branding falls flat. Your Facebook page has next to no consumer engagement. The same is true for your Twitter account.
  5. You miss opportunities to raise brand awareness with consumers. When you send out an email without your corporate colors and logo, you miss a valuable opportunity. The same is true for the in-store customer. If this customer does not walk away with something that features your custom imprint, you lose an opportunity to brand like a pro.


Quality Promotional Pens and Similar Products May Be the Answer

The best way to engage your customers is to constantly have your information in front of their eyes. There are plenty of promotional products to choose from, but pens are probably your best bet. They are economical, versatile, and useful. In short, they are something that your customers will like to receive. And, because the prices for customized pens are low, you can hand out multiple pens to the same person.

The best promotional pens will appeal to your target audience. Elegant twist pens have a great hand feel and work well in boardrooms and offices. Highlighters are excellent for in-home use or in the classroom. Find out today which quality promotional pens could be ideally suited for your particular business. Contact our friendly business experts at ad cetera, inc.

Stacked coins next to multiple pens

How to Save Money On Wholesale Promotional Products

Quality promotional pens and other good-quality imprinted products are a line item in your budget. But which items offer the most bang for the buck? When you combine a marketing message with a branding statement, you can save money and get the attention of the consumer.

Who Orders Wholesale Promotional Products?

The most commonly chosen collection of imprinted products consists of pens. Quality logo pens include ballpoints, highlighters, and gift sets. Adapt your selection to the likely group of recipients. Typically, business owners choose these items as promotional giveaways for trade shows, during the holiday season, and when launching new locations or product lines.

Add Pizzazz to Your Message Without Breaking the Bank

Business pens are a great option. Case in point is the iBasset II Stylus Pen. It has a great hand feel, offers plenty of personalization space, and comes in four colors to complement your brand message. When you order 2,500 of these pens, you save 13% off the 300-count price.

But what happens when you do not want to choose a pen? There are additional choices.

  • Aluminum Bottle/Can Opener Key Ring. This promotional item’s functionality makes it the type of product your customers will keep with them. It comes in seven different colors, and there’s a quantity discount offered when ordering.
  • Gulf Breeze Recycled P.E.T. Tote Bag. Eco-friendly bags are ideally suited for a large audience. They come in four colors. The bags are great for shopping, outings to recreational facilities, and for keeping travel items nearby.
  • $100 Bill Stack Squeezies Stress Reliever. Stress balls are a good option. However, did you know that you could differentiate yourself from the competition by using a special shape? This item comes in the form of a rectangle, looks interesting, and displays your corporate details. Enjoy great savings when you buy in bulk.

Marketing Like a Pro

The best promotional pens and other products have one thing in common: your message. Because the details of your company become part of the item, it catches the attention of consumers. Depending on the size of the product, consider adding a tagline alongside your name and contact details. If you are unsure what the best message should be to catch the eye of customers, talk to the experts at ad cetera. We will gladly offer you some insights aimed at your targeted demographic.

happy new year plate surrounded by other new years items and people enjoying champagne in the background

Celebrating the New Year with the Perfect Promotional Gifts

New Year’s Day is a celebration of new beginnings and new opportunities. What better time could there be than the start of a new year to attract fresh attention to your business, house of worship, or civic club? You don’t have to spend a huge chunk of money on advertising to get your group noticed. When you choose from this impressive selection of quality promotional pens, quality logo pens, business pens, and other custom promotional items, you’ll be giving people a tangible, positive reminder of your organization.

A Whole Menu of Exciting Promo Pen Options

These quality promotional pens come in a wide variety of styles, colors, and prices to fit the varying needs and budgets of different customers. You can choose from some of the most popular value options such as:

These pens are nearly always available in a whole host of styles and colors. They’re ideal for including with promotional literature, handing out to customers, or giving away at fairs and community events. Each pen can be custom engraved with your organization’s name, logo, or slogan. Since pens are often used on a daily basis, they can serve as a lasting reminder of the products or services your group provides.

Fun New Year Items for Everyone

A green champagne bottle stress toy

Champagne Bottle Squeezie

Make sure your clients are ready to ring in the new year by popping open a bottle of California Champagne. Customize your own full-color label with your organization’s logo and personalized text so that everyone will remember you as they celebrate this special occasion.

If you want to really stand out from the crowd and leave a lasting impression, consider passing out Champagne Bottle Squeezies at your next trade show or conference. Everyone gets a little stressed during the holiday season, but having this miniature champagne bottle stress reliever on hand will keep a smile on your customers’ faces and your company on their minds.

Your clients will greet the new year in style with a pair of 2018 Black Billboard Sunglasses. These trendy black frames and the fun 2018 design printed right on the lenses will look great on anyone. Don’t worry, though! The vision holes will allow everyone to see your brand name or slogan printed right on the arms of these sunglasses.

Whatever product you decide to purchase to promote your organization, it’s important to order from a trusted provider. ad cetera, inc. offers over 85 combined years of experience in the promotion industry. We know how to help give your brand a much-needed boost to kick off a successful new year. Whatever the occasion, you can search our website for great promotional products to help you celebrate in style while raising awareness of your group or business.

person holding a holiday gift wrapped and decorated with a pinecone

Holiday Gift Giving: Promote Your Business and Spread Holiday Cheer

Happy holidays! It’s time to share a little love and happiness, and we are here to help you with your shopping list. Giving useful gifts like quality promo pens, which display your company’s name and contact information, is a great way to promote your business and spread a little cheer. Plus, promotional products are a great way to encourage free word-of-mouth advertising. Gifts and advertising are our specialty, and we recommend that you spread the holiday spirit this year by giving your clients and employees useful gifts and promotional items that will be used year-round and appreciated by all.

The Best High-Quality Promotional Pens and The Perfect Gifts

T.Macy™ Triple Function Pen

ad cetera T. Macy Triple Function pen

T. Macy Triple Function pen

The number one pen for companies on our gift list is the T.Macy™ triple functioning pen, which you can expect your clients and employees to use over and over again in many different settings. This is an eye-catching piece with the potential to promote questions about your company and to repeatedly generate word-of-mouth advertising and personal recommendations.

The T.Macy™ pen is a 3-in-1 multi-tasker featuring a ballpoint pen that transforms into a stylus for touchscreen devices and a bright LED light that’s push-activated. This pen is available in attractive colors: black and silver, blue and silver, cinnamon red and silver and gunmetal gray and silver. The high-gloss chrome and enamel barrel can be engraved to display your logo, name or custom design in silver to get your promotional message across. This microfiber stylus, useful LED light and black ink pen is the perfect gift for spreading the spirit of the season and will be a treasure that is used year-round. Multiple packaging and engraving options are available.

Textari® Stylus Pen

5 custom business pens in various colors

Textari® Stylus Pen

The Textari® Stylus Pen is a hugely popular choice for the holidays because of the stylus option, writing comfort and the attractive design. The Textari® Stylus pen has shimmering jewel tones set off by striking silver accents and an elegant diamond-etched grip. The Textari® stylus is the perfect tool for use on touchscreen devices, including smartphones, tablets and touchscreen laptops. The stylus pen is available in black and silver, cinnamon red with silver and black, french blue with silver and black, gunmetal gray with silver, and black or green with silver and black.

Vienna™ Pen

custom business pens in various colors

Vienna™ Pen

The Vienna™ ballpoint pen is beautifully styled with a raised rubber grip for writing ease and comes in five eye-catching colors: champagne gold and silver, black and silver, cinnamon red and silver, light blue and silver, and navy blue and silver. This beautiful pen is designed to showcase your company’s name or logo in style and class; the silver engraving matches the silver accents for a striking look on the classic push-action retractable pen. The eye-catching Vienna™ pen is also available with black or blue (default) ink, and for your gift-giving convenience, each pen is individually wrapped in cellophane.

Promote your business with pens and spread holiday cheer as you give gifts that encourage chatter and word-of-mouth advertising. Personalized service is our priority, and we invite you to explore our wide variety of exceptional promotional items, gifts and the best tradeshow giveaways. Visit Ad Cetera Inc.,  or contact us at 732-940-0894, 1-800-940-9165 or sales@adceterapromos.com.

people working on their computers while wrapping gifts

The 5 Best Holiday Gifts to Show Appreciation to Your Customers

The winter holidays are a great time to reconnect with customers and clients. Even if you have not done business with them in a while, take this opportunity to get your name and brand information in front of consumers’ eyes again. Your holiday gift does not have to be ostentatious. In fact, the best holiday gifts are functional and suitable for use year-round.

The Best Holiday Gifts Keep on Giving

Depending on your business, a nice bottle of wine can be an excellent option when sending a gift to attorneys, doctors, or similar service providers. Food is also a good option when you have a close working relationship with the recipients. When sent to an office, a food gift invites sharing, which exposes office staff and others to your brand too.

Of course, the downside of great food and wine gifts is limited shelf life. Once the recipient has enjoyed the product, only your card remains. If you want something that he or she will use year-round, you have numerous options.

A Taste of Wisconsin 

meats, cheese and crackers with a bamboo cutting board and knife

A Taste of Wisconsin

Why not combine a food gift with a durable bamboo chopping board that will be useful year-round? This gift features beef summer sausage, gourmet water crackers, and mild cheddar cheese. A complimentary knife completes the setup. This is a great gift to send to an office.

Holiday Combo Power Bank and Pen

a brown organizer with matching pen and power pack for charging

Holiday Combo Power Bank and Pen

When you need an executive gift, this faux leather portfolio and pen fits the bill. Envision your name and logo embossed on the front. The versatility that the product offers ensures continued use.

Copper Mug

Copper Mug with a bottle of kahlua

Copper Mug

For a gift your customers will use at home, this copper-colored plated stainless steel cup is excellent. Your client may also choose to keep it at the office as a personal mug. It looks elegant and features your corporate information as a colorful counterpoint to the attractive color.

Stainless Steel Ice Cup Set

a drink with stainless steel ice cubes

Stainless Steel Ice Cube Cup Set

For the gift recipient who is more of a drinking glass type, this combination is a good choice. It features stainless steel ice cubes, which are a novelty item. Even so, they are sure to get the attention of the recipient, who will look forward to trying them out. This is another gift he or she may keep at the office or at home for personal use year-round.

Bundle Up Gift Set

blanket and matching travel mug

Bundle Up Gift Set

The combination of a plaid faux lambs’ wool blanket with a stainless steel tumbler is excellent to commemorate a winter holiday. Because this is a practical gift combination, your customer will appreciate using it for years to come.

Finding the Gifts That Are Right for Your Business

At ad cetera, inc., we do more than just sell pens. (Although we do that too.) We routinely work with business owners just like you to help them find the best holiday gifts for their clients. Contact us today to learn more.

Top 5 Best Promo Items for your Dental Practice

You already rely on glossy brochures, expert signage products, and an excellent social media presence to advertise your dental practice. Now, add quality promotional items to boost your overall image perception. By keeping your brand in front of the consumer, you increase the likelihood of having patients make and remember their appointments. They are also more likely to recommend your practice when the information is so readily available. What are your options?

Choose Quality Promotional Items That Stand Out

Everyone else in your niche gives away dental floss and branded toothbrushes. Stand out with products that make a good impression.



white pencil in the shape of a tooth

Tooth Bentcil, Bent #2 Pencil

Bent pencils are fun and functional. The barrel imprint features your information. The tooth shape underscores your brand. Because the eraser is fully functional, this is a great pencil for school, work, and at-home use.

Munch-It™ Clip

a red bag clip shaped like a toothy smile

Munch-It™ Clip

The clip holds together piles of papers, school notes, and coupons. Your patients will keep it handy – along with your information.

Tooth Figure Stress Reliever

tooth shaped standing stress reliever

Tooth Figure Stress Reliever

Not your average stress ball, this item looks great and invites play. It is only 4.25 inches tall, which makes it a great addition to a desk’s decorations.

“It’s Tooth Time” Coloring Book

a dental related coloring book with an alligator on the cover

“It’s Tooth Time” Coloring Book

Become part of a child’s coloring supplies. Your information displays prominently in the lower quarter of the coloring and activities booklet. With 16 pages, there will be a lot to do, which keeps kids busy.

Toothpaste Squ-eeze™

a toothpaste squeezing clip in purple

Toothpaste Squ-eez™

Help patients think of you when they brush their teeth. With the practical tube compression tool, you help get all the toothpaste. Because the product connects directly with patients’ oral hygiene, they are more likely to remember to schedule a checkup.

But Everyone Else Hands Out Branded Toothbrushes; Shouldn’t We Do the Same Thing?

No, you should not. Recalling the name printed on promotional products works because it’s a unique combination. If you take the route that everyone else in your niche takes, you fail to differentiate your brand from others. This does not mean you cannot go with conventional products. An example is promotional pens. There is still plenty of room for customization even in this product line.

Find many more interesting products that would be ideally suited for representing your dental office, supporting name recognition, and fostering brand awareness. Contact ad cetera today to learn more about our quality promotional items.

brown paper wrapped gift with curly red bow

Ideal Holidays for Food-Related Business Gifts

Every office is thrilled to see a gift basket in the break room at certain times of the year. From vendors to customers, gift-giving is a generous way to show your appreciation for a colleague while advertising your business at the same time. Explore some of the top holidays that are ideal for sending food business gifts. Your company’s visibility will skyrocket as a result.


Tuscany™ Thermos & Cups Coffee Set in green

Tuscany™ Thermos & Cups Coffee Set

Christmas and the year-end holidays are the most obvious times for food-related business gifts. As a subtle reminder, pass out chocolate truffles to your vendors and customers. Before they unwrap the treat, your name appears as a casual reminder of your business. These treats are particularly effective as marketing tools because they can be passed around to almost anyone, which opens up your business to a larger audience.

Be the company that wakes up your colleagues with gourmet coffee. Each bag offers a different flavor, and your company information is boldly printed on each side.


sliced turkey breast with a bamboo cutting board

Smoked Turkey Breast with Bamboo Cutting Board

The holidays are just barely beginning when Thanksgiving rolls around. Plan on a gift set sent on Monday before the big feast on Thursday. Try a huge confection box that has a mixture of different items. There are a variety of choices, and an entire office can treat themselves to these chocolates.Give your colleagues the gift of an early feast with a smoked turkey breast. The delectable meat comes with a cutting board that displays your name. Imprinted promotional products must be distinct in today’s competitive world. This cutting board can be used in a variety of ways after the holiday.

St. Patrick’s Day

chocolate coins and gold bar

Gold Box w/Dollar Coins

The beginning of the year is typically void of any real holidays. Although Valentine’s Day may seem like an obvious choice for food business gifts, try a more unique angle. St. Patrick’s Day is a time for celebration as everyone wears green, tries corned beef and sneaks a drink or two. Make your business stand out with a meat and cheese set. Your logo is on the attractive cutting board, which reminds everyone of your company. The meat and cheese go well with any spirits that are brought in celebration.Offer the luck of the Irish by handing out chocolate coin bags. The coins look like a bounty of gold while your logo tops each bag’s label section. Enjoy this holiday with imprinted promotional products that solidify your company’s name.

When you’re in need of unique promotional products, Ad Cetera, Inc. is your clear choice for almost any product. From quality promotional pens to customized hats, we have gifts that will keep your name on the tongues of every customer. Being familiar with the marketplace is your ticket to an enhanced profit margin.

glass jar of multicolored candy

Black Friday Essentials: Attract More Clients With Quality Promotional Items

As the holiday season approaches, business executives are brainstorming about the best marketing plans. Black Friday is one of the busiest shopping days of the year, so you want to stand out during this consumer spending spree. Regardless of your industry, quality promotional items are still the route to more clients through marketplace recognition. Attract your newest customers by using some of these clever products.

The Pen Is Mightier Than the Sword

As a start to your Black Friday success, order promo pens with your logo or name. These items remain a favorite across every industry because you’ll always need a writing utensil during the workday.

When you want a clear winner, try a batch of retractable pens. With a handy clip attached to any style, these pens are perfect for both clients on the go and in the office. The company name shines in bright white along a red, blue, orange or green shaft.

The Marquis Stylus Pen in multiple colors with white print

The Marquis Stylus Pen

Going the Old-Fashioned Route

If you’re trying to engage with your potential clients, try an old-fashioned promo item. Yo-yos used to be the toy of choice among children before electronics hit the market. Spark nostalgia with mature clients while enticing young adults with this physics wonder.

Choose from any yo-yo color under the sun and add your logo to both sides. Your office phone may ring faster than ever with these toys in your clients’ hands.

steal yo yo with company logo

Executive Stainless Steel Yoyo

Speaking Volumes

Your clients carry their cellphones around each day, and they’re used for both personal and professional reasons. Get your clients excited about your company and their new promo item by offering a Bluetooth speaker. Play music, share conference calls and more with these versatile speakers. Several features make these speakers unique, including:

• Handles for portability
• Silver or black hues for logo visibility

customized bluetooth wireless speakers in multiple colors

Sound Dome Wireless Speaker

Offer these speakers as grand prizes or luxury gifts to potential customers. Your generosity may be rewarded with a loyal client afterward.

Exciting the Sweet Tooth

Every office worker craves sweets at some point during the day. Be the company that fulfills that craving while securing a loyal client. Candy jars can be quality promotional items. Choose from acrylic, tin or glass containers with your name on the outside curves.
square clear acrylic container with multicolored gumballs and a red ribbon

Acrylic Gift Jars Cube with Mini Gumballs

After the office finishes the candy, the container turns into a pencil holder or other desktop item. The result is your name being forever remembered on someone’s desk as the holidays come and go.

Work with a company, such as Ad Cetera, Inc., to find traditional and unusual items for your promo needs. Potential and established customers are always excited to see a complimentary gift, especially when it’s unique and outfitted with your pertinent information. Make Black Friday your day to shine in the consumer spotlight with quality promotional items.