glass jar of multicolored candy

Black Friday Essentials: Attract More Clients With Quality Promotional Items

As the holiday season approaches, business executives are brainstorming about the best marketing plans. Black Friday is one of the busiest shopping days of the year, so you want to stand out during this consumer spending spree. Regardless of your industry, quality promotional items are still the route to more clients through marketplace recognition. Attract your newest customers by using some of these clever products.

The Pen Is Mightier Than the Sword

As a start to your Black Friday success, order promo pens with your logo or name. These items remain a favorite across every industry because you’ll always need a writing utensil during the workday.

When you want a clear winner, try a batch of retractable pens. With a handy clip attached to any style, these pens are perfect for both clients on the go and in the office. The company name shines in bright white along a red, blue, orange or green shaft.

The Marquis Stylus Pen in multiple colors with white print

The Marquis Stylus Pen

Going the Old-Fashioned Route

If you’re trying to engage with your potential clients, try an old-fashioned promo item. Yo-yos used to be the toy of choice among children before electronics hit the market. Spark nostalgia with mature clients while enticing young adults with this physics wonder.

Choose from any yo-yo color under the sun and add your logo to both sides. Your office phone may ring faster than ever with these toys in your clients’ hands.

steal yo yo with company logo

Executive Stainless Steel Yoyo

Speaking Volumes

Your clients carry their cellphones around each day, and they’re used for both personal and professional reasons. Get your clients excited about your company and their new promo item by offering a Bluetooth speaker. Play music, share conference calls and more with these versatile speakers. Several features make these speakers unique, including:

• Handles for portability
• Silver or black hues for logo visibility

customized bluetooth wireless speakers in multiple colors

Sound Dome Wireless Speaker

Offer these speakers as grand prizes or luxury gifts to potential customers. Your generosity may be rewarded with a loyal client afterward.

Exciting the Sweet Tooth

Every office worker craves sweets at some point during the day. Be the company that fulfills that craving while securing a loyal client. Candy jars can be quality promotional items. Choose from acrylic, tin or glass containers with your name on the outside curves.
square clear acrylic container with multicolored gumballs and a red ribbon

Acrylic Gift Jars Cube with Mini Gumballs

After the office finishes the candy, the container turns into a pencil holder or other desktop item. The result is your name being forever remembered on someone’s desk as the holidays come and go.

Work with a company, such as Ad Cetera, Inc., to find traditional and unusual items for your promo needs. Potential and established customers are always excited to see a complimentary gift, especially when it’s unique and outfitted with your pertinent information. Make Black Friday your day to shine in the consumer spotlight with quality promotional items.

red to-go cup

5 Ways a Small Business Can Effectively Use Promotional Items at a Convention

If you are going to have a booth at a business convention or are participating in a business gathering, the simplest way to get your name out there is with promotional products. Promotional items put your business at the forefront of the client’s mind, and a more useful product will ensure they remember you after the show. Here are some tricks and ideas that might be effective for your next convention.

Gaming the System

Having a game is a great way to gather a crowd. You might have a bowl full of pens; the attendee will have to guess how many pens are in the bowl in order to win a prize. Yes, your name or logo will be emblazoned on each pen. After they register and fill out the guessing form, you can let them walk away with their own!

Walk Away Stress

Conventions can be stressful for exhibitors and attendees. Why not hand out stress balls featuring your business’s name as you walk the aisles? Here are some ideas that can get noticed:

Having a laugh over a squeezie or spinner is a great ice-breaker and will definitely be a positive memory for your potential clients.

Discover how our line of unique stress relievers can help your business.

Coffee Buzz

Attendees and exhibitors can be tired by the afternoon hours. Consider having a coffee maker at your booth and handing out a cup of coffee to those who stop by. The Traveler insulated cup is eco-friendly and a great promotional item. Of course, your logo can be displayed right on the side for everyone to see.

Sweet Somethings

If you’re looking for an idea that will sweeten up your potential clientele, consider sharing a little sugar. You can put your logo on a piece of Andes Thin Mint chocolate or another sweet treat and have a picker-upper for those who stop by with the munchies.

Keep ‘Em Warm

Sports gatherings or sports enthusiast conventions might have you wearing a neon green Sportsman 8″ Knit Beanie or another warm hat with your logo on it. You can wear one while giving them out to other spectators who might find themselves reaching for the beanie on their next outdoor adventure.

There are plenty of fun and unique ways to get your name out to the public. Choose items that will have individuals fondly remembering your company long after the convention or gathering. ad cetera, inc can help you find effective promotional items for your business.

giveaway gift bags

Why Quality Promotional Pens Make the Best Tradeshow Giveaways

Trade shows crowd convention centers across the nation every day. You can work within any industry, and trade shows are a necessary part of networking and premiering new products. Giving out complementary gifts is also a tradition. Don’t overthink the swag that you give out. Promotional pens are still a highlight of trade shows today, especially with modern enhancements that improve this standard writing tool.

Causing a Scene

Promotional pens aren’t just writing instruments. They cause a scene with their enhanced features, including bright colors. The Eclaire stylus pen offers a brilliant red or blue hue that accents your company’s logo or name.

Along with the color, this pen illuminates with the touch of a finger. Use the item as a stylus or pen with your name glowing in LED light. As you walk around trade shows, show off this light feature. Colleagues and visitors will flock to your side as they get excited about the unique aspects of a simple pen.

Offering Functionality

No one wants a complicated pen for their everyday needs, but they want all of the newest features too. Today’s promo pens use intuitive design to make every feature pop for the user, such as:

• Accessing the ink by twisting the pen’s shaft
• Clicking on the top button for stylus access

Other features might include laser pointers and USB connectors. If you’re in the financial world, consider promo pens with fraud resistance. Writing with ink that doesn’t wash off is a valuable gift to hand out to others.

Sparking Conversation

Consider pen handouts that have different writing options than the standard ballpoint. The Gel Ink pen writes smoothly and is easier to use than a ballpoint.

Spark conversations by trading these pens on the trade show floor. Add a paper wall to your setup area so that everyone can try the pens out. As the writing competition heats up, it breaks the ice among new friends. Your business blossoms with promo pens handed out every hour from your home base.

Lowering Costs

Although you can order almost any item today with your name emblazoned on the surface, it’s not always cost effective. Promo pens are still an affordable option for both established and startup companies. See a strong return on your promo investment when you choose unique pens. Shirts and hats are ubiquitous in the trade show world, but their cost often puts you in the red.

Explore hundreds of different pens for your next trade show at Ad Cetera, Inc. With countless models to choose from, these promo pens will get your colleagues and customers excited about your next grand innovation. Promotional pens are designed to make a splash so that your name stands out above the rest.

a bee attracted to white flowers

5 Distinct Promotional Products That Attract New Customers

You want people to stop in their tracks when they see your company name on a functional item. This promotional strategy works wonders for countless businesses because the marketing reach is astoundingly far. One loyal customer might engage with dozens of potential customers as a pen or bag is pulled out for everyday use. Get familiar with the creative ways to visually promote your brand by using common objects. Your business can soar as a result.

Phone Wallets

custom Double Silicone Wallet multicolor

Double Silicone Wallet

Technology has advanced to the point where many people need only their phone for most daily transactions. However, you’ll still probably need identification, debit cards and other essentials. Make your name known with silicone phone wallets. These accessories stick firmly to the back of any cellphone.

Your company’s name graces the wallet’s surface so that every time a person reaches for their phone, they’re reminded of the brand. Imprinted promotional products have grand power in very small packages.

Fidget Spinners

custom PromoSpinner™ multicolor


Get on board with the latest trend by passing out fidget spinners. These toys simply spin and balance on your finger as you stare at the movement. They’ve gained popularity for their ability to help people focus their minds. Your logo fits right onto these spinners, and the name will always be on people’s minds as a result.

Drawstring Bags

Magellan custom Drawstring Bag

Magellan Drawstring Bag

Everyone can use a handy bag at times. A drawstring bag is simple with two ropes that act as a backpack while you cinch the opening at the top. The entire exterior of the bag is dedicated to your logo. One person wearing this bag will advertise your name and product for the entire day. It’s worth the purchase when it comes to these bags.

Quality Promotional Pens for Executives

Javalina® Metallic Stylus Pen custom colors

Javalina® Metallic Stylus Pen

Don’t overlook the value of a traditional promo product. Quality promotional pens come in many different styles. To stand out from the crowd, look for Javalina executive pens. These pens have brilliant colors, quality ink and a comfortable shape for the hand. Your logo is front and center on any customer’s desktop with these items.

Cooling Cloths

ICE Large Cooling Wrap with custom designs

ICE Large Cooling Wrap

As the weather starts getting warmer, everyone is looking for a clever way to stay cool. Try your logo on a cooling cloth. Your customers will wear these cloths to several functions, including:

• Trade shows
• Field demonstrations
• Recreational outings

Choose from a variety of colors for your cooling cloth. Ideally, select colors that are similar to your corporate brand’s hues.

You can’t find quality imprinted promotional products in just any store. Ad Cetera, Inc. is a perfect place to start because we have hundreds of customized products. From hats to apparel, outfit your business with items that are sure to please any customer base. Getting your name out there is half the battle.

5 Most Effective Giveaway Promo Items for Conventions

Promotional products are among the best tools for advertising your services or wares, building your brand and educating your prospects. Best of all, these investments are guaranteed to pay for themselves by generating exponential attention for your business. This is only true, however, if you’re careful to choose the perfect product types for specific marketing environments. Following are the five most effective giveaway promo items for conventions.

1. Care Packages

Pro Care™ First Aid Kit with bandages

Pro Care™ First Aid Kit

There are two things that you want people to do when you give out promo items. First, you obviously want your prospects to keep these items. Second, you want them to use them in a visible way so that overall exposure is optimal. This means that low-cost, low-value goods should be automatically off the table. If people have no way to use the promotional products that you provide or no real need for them, they’ll invariably land in the trash. This is especially true at large events like conventions, where promo products are freely passed out. This is what makes branded care packages or first aid kits such an amazing choice. Although people might not put these goods to use right away, they’ll definitely hang on to them. These pocket-sized packages can include aspirin, bandages, moist towelettes and antibacterial ointment — all with branding details. Care packages send the obvious message of concern for your market and will help keep your business fresh in the minds of consumers for a long time to come.

2. Quality Promotional Pens

Zonita® Stylus Pen custom

Zonita® Stylus Pen

Promotional pens are excellent giveaways for conventions for a variety of reasons. People are virtually guaranteed to keep these items, and they’ll use them again and again. Quality pens are among the most preferred items at marketing events given their value, viability and lightweight designs. These items can be dropped into breast pockets, clamped down on clipboards or attached to folders, binders or portfolios. With countless companies passing out paperweights, laptop cases, desk calendars and other large and potentially cumbersome items, promotional pens are all too easy to hold on to.

3. Promo T-Shirts and Hoodies


green custom t-shirts

Custom T-shirts

Few people will sneeze at well-made T-shirts and hoodies, even if these come emblazoned with the logos and contact information of growing brands. In fact, the right hoodie or tee design can actually play a major role in developing your brand personality. Best of all, these are goods that will turn your prospects into walking billboards for your company and at a very nominal cost.

4. Promo Mugs

Custom 12 Oz. Bistro Mug with spoon

12 Oz. Bistro Mug

Much like T-shirts and quality promotional pens, mugs are essential items that are guaranteed to get put to use. When searching for something solid, durable and reliable to hold their coffee each morning, your prospects can pull these out and make warm associations with your brand. Promo mugs can come in standard, ceramic designs, or you can choose options with lids that are travel-ready.

5. Branded Day Planners or Notepads

2018 Pocket Partner® Weekly Planner with map

2018 Pocket Partner® Weekly Planner

Branded day planners and notepads are excellent, useful gifts that people will find especially handy as they move from booth to booth, building their networks and collecting information. These are the perfect giveaways to pair with quality promotional pens given that they’ll work seamlessly together. Although these are both promo products that your prospects can use to collect info from other businesses, they’ll provide consumers with a constant reminder of your company at both the conscious and subconscious levels.

Whether your conference is for marketing or electronics, you’ll be sure to find the perfect giveaway promo item that represents your business at ad cetera, inc.

How to Turn Your Buyers Into Your Willing Advertisers and Promoters

Customer enthusiasm is closely related to customer loyalty, but it’s not the same thing. A loyal customer will buy your product over and over. You succeeded in winning over this shopper with the quality of the item. An enthusiastic buyer, however, not only continues to buy your product but also wears imprinted promotional products you may have sold or given away at the point of purchase.

Would the Buyer Recommend Your Product or Business to a Friend?

Many companies leverage the power of social media and email marketing to reach out to buyers after a transaction. They want to know if a customer would recommend them. In the case of a favorable response, the company considers this consumer to be brand-loyal. But, this step does not necessarily spell out economic growth.

For growth to happen, this customer should share positive experiences with others. Moreover, when others see your customer proudly wearing branded gear, using your quality promotional pens, or even giving your promotional products away, this action identifies a personal belief in your business. More than a recommendation, it speaks volumes to the person receiving the item.

Offering Imprinted Promotional Products

ad cetera iTwist Stylus pen

iTwist Stylus pen

A good example is the iTwist stylus pen. Its hourglass shape is stylish, and it features a modern stylus top. This design adds a level of functionality that endears the product to a broader audience. Of course, this is not the only product to choose from. Other pens come in a broad range of sizes, styles, and overall usage options that ensure you can find something that will be perfectly suited for your customers.

Are Quality Promotional Pens Enough?

green custom t-shirts

Custom T-shirts

You could focus your giveaway items on these useful products. They appeal to all demographics. But, we have found that rewarding customer loyalty with progressively high-end products can be a great way of turning these buyers into not just willing but also enthusiastic advertisers and promoters. Great examples of popular imprinted products include hats, mugs, and apparel.

For example, including a T-shirt with an annual contract renewal is a great way of thanking the customer and having them advertise your business in the process. Reward subscribers to your service who upgrade to a bigger package with a bonus gift. The same goes for customers who increase their usual orders to include more products.In a convention setting, you cannot go wrong with having personalized products of varying types available. The new client, who signs up for a product delivery at the trade show booth, should walk away with a great personalized product that signals their new status as your customer. On the expo floor, this speaks volumes and may encourage others to follow suit. If you’re still wondering which types of promotional products would be ideal for your company, we invite you to explore our website and consider the array of available options.

5 Best Promotional Pens For Your Upcoming Conference

Imprinted promotional products provide one of the best ways for your company to indirectly advertise and build brand awareness. When your customers receive quality promotional pens that are imprinted with your company name, it reminds them of your business and keeps them engaged. You’ll want to be sure to choose a pen that’s stylish as well as highly functional. We’ve got five suggestions that are just that.

Nitrous Stylus Pen

ad cetera colored Nitrous® Stylus Pen

Nitrous® Stylus Pen

The Nitrous Stylus Pen has a metal barrel with wraparound trim. Colors include black, emerald green, garnet red, indigo blue and pewter. When your customer writes with this pen, their fingers will come in contact with deep grooves that provide a firm, satisfying grip. Silver accents offset the trim, and blue ink is used for creating quick notes or a daily to-do list. A practical stylus tip is also included for tapping out letters or looking for directions on a person’s favorite touchscreen device.

Macaw Pen

ad cetera Macaw™ Pen color pen

Macaw™ Pen

Translucent and sleek, the Mackaw Pen is available in six vibrant colors — pink, orange, black, green, blue and red. This pen is sure to catch the attention of someone who is quickly grabbing it out of a bundle. A rubber grip provides a comfortable spot to grasp, and the blue hybrid ink flows smoothly out the end. Californians take note — this pen complies with the standards set in Proposition 65.

Santorini Torch Pen

ad cetera Santorini™ Torch Pen

Santorini™ Torch Pen

Have you ever been in the dark and needed a quick little light to brighten a door lock or locate your car keys? The Santorini Torch Pen is multifunctional. It provides a bright LED light that can quickly be activated by simply double-clicking. Available in black, blue, red and gunmetal gray, this executive pen looks sharp with its silver imprinting and colorful accents.

The Sunset Pen

ad cetera colored The Sunset Pen

The Sunset Pen

You will appreciate the price and options available for The Sunset Pen. You can choose from eight different tropical colors that range from green and dark blue to yellow and red. With chrome accents, a sturdy black rubber grip and clip, this is an ideal pen to hand out at your next conference.

Mardi Gras Pen

ad cetera colored Mardi Gras® Pen

Mardi Gras® Pen

Who says quality promotional pens can’t also be fun? The Mardi Gras Pen features a company’s name or logo in large, easy-to-read print. It comes in white, purple, teal, yellow blue or red and can be used with either black or blue ink. Silver accents and a black gripping point really highlight the branding message of this pen.

As you can see, there’s a multitude of options that you can utilize when you choose quality promotional pens to highlight your business. Consider handing these practical imprinted promotional products out during your next business conference, and check out all our pen options at!